Apple is all set to unveil new Mac computers on October 30, marking what could be the company's final launch event for 2023.
Join us on October 30 at 10 a.m. EDT to watch the #AppleEvent live. Tap ❤️ below and we'll send you updates on event day. pic.twitter.com/8keFPHSccO
— Apple (@Apple) October 25, 2018
Event details and what to expect
The tech giant announced on October 24, christening the event “Scary Fast”. Scheduled for 5:00 PM California time, the event will be live-streamed on Apple's website and other online platforms like YouTube. The event logo intriguingly transforms into the Mac Finder icon, strongly hinting that new Mac computers will be the show's star.
Recent developments and market indicators
This will be Apple's second big announcement in October. Last week, the company introduced a more affordable Apple Pencil stylus, targeting students. Additionally, stock levels for the current 14-inch and 16-inch MacBook Pros and the all-in-one iMac desktop have been noticeably low at Apple stores and other retailers like Best Buy and Amazon. Customers have also found that orders from Apple's website won't be delivered until November, often a telltale sign of an upcoming product refresh.
Speculations and possible unveilings
Apple has chosen to hold this event at 5:00 PM, switching things up and deviating from its usual morning launch timings. The “Scary Fast” tagline has led to speculation that Apple may be ready to reveal its new M3 Mac chip, expected to boost its computers' performance significantly. Since Halloween is the day after the event, the timing and theme may be a playful nod to the holiday.
According to Bloomberg, Apple is preparing to launch a new iMac with an M3 chip and new MacBook Pros with M3 Pro and M3 Max chips. The high-end next-gen MacBook Pro could boast up to 40 graphics cores and 16 main processing cores. On the other hand, M3 versions of the MacBook Air aren't likely to appear until next year.
Although Apple typically releases new iPads in October, no changes to the tablet lineup are expected until next spring. Future updates are in the works for the iPad mini, Air, and entry-level models, focusing mainly on performance. Additionally, a new iPad Pro featuring an OLED screen is in development for next year, aligning its display technology with that of the iPhone.
