Google has recently unveiled “Solutions”, a novel addition to its Google Ads platform, designed to ease the campaign management process through customisable automation. This feature, freely accessible within Google Ads, is a boon for advertisers of various skill levels, enabling them to automate numerous tasks and streamline their advertising efforts.
Explore the key features of solutions
“Solutions” is rich in customisable options for report generation. Users can now sift through their campaign data by various dimensions, including campaign, ad group, or keyword. It offers flexibility in budget setting and management, facilitates the handling of negative keyword lists across accounts, and enables sorting data by specific metrics. Reports can be exported in user-friendly formats such as CSV and XLSX. Emphasising its ease of use, Google remarks, “Solutions is a simple and straightforward script that anyone can use, no matter their level of technical skill.” This tool is crafted to be intuitive and accessible to all advertisers, making campaign management more efficient.
Unpacking the benefits for advertisers
The introduction of “Solutions” brings several advantages to the table. Its ease of use, customizability, efficiency, and accuracy stand out. Integrating with the Google Ads API, “Solutions” pulls up-to-date and accurate data directly from users' Google Ads accounts. This automation saves time and reduces the effort needed in manual campaign management.
Implementing and monitoring solutions
Getting started with “Solutions” is a breeze. Simply head over to the “Tools” section in Google Ads and pick “Solutions” from the “Bulk actions” dropdown. After choosing the type of solution you need, click “Create new”, give it a name, and adjust the settings as required. This setup process is designed to be straightforward, allowing you to benefit from the automated features quickly.
Google Ads also provides an intuitive interface for managing your active solutions. You can preview the outcomes of your solutions, track the effectiveness of automated changes, and easily edit or remove solutions as needed.
In summary, Google's launch of “Solutions” within Google Ads is a significant stride towards making campaign management more straightforward and efficient. Advertisers are encouraged to delve into the variety of automation templates available, customise them to fit their unique requirements and keep a close eye on their performance for the best results.
