LG Electronics introduced its highly anticipated lineup of home entertainment and IT products at a grand event in The Ritz-Carlton Millenia Singapore. The company demonstrated its commitment to becoming a leader in smart life solutions by integrating its products into various aspects of daily life, from home settings to commercial and virtual environments.
The event provided guests with a hands-on experience of LG’s 2024 TV, audio, and IT offerings through interactive demos and presentations. Additionally, the event featured unique attractions such as a scent bar and an AI-powered photo booth, enhancing the interactive experience.
LG’s focus on sustainability and luxurious design
Emphasising its dedication to sustainability, LG highlighted its efforts to create a ‘Better Life for All.’ The company has taken significant steps to reduce its environmental impact by optimising material use in production and employing recyclable packaging. An ESG booth at the event offered guests insights into these sustainable practices.
The venue also showcased an exquisite selection of furniture and décor from Prelude Living, featuring luxury brands like Eichholtz and Camerich. The carefully chosen furnishings, such as the Stool Bente and Hanna Side Table, along with lush greenery from SILK-KA and elegant books from Assouline, added a layer of sophistication and comfort to the event.
Stellar technology and product highlights
One of the stars of the show was the 97-inch LG SIGNATURE OLED M4 TV, powered by the latest α (Alpha) 11 AI processor. This processor, specifically designed for OLED TVs, provides deep learning capabilities that enhance both picture and audio quality, offering a truly immersive home entertainment experience.
The LG OLED evo G4 TV also drew attention with its Brightness Booster Max technology, which allows the display to achieve brightness levels up to 150% brighter than standard OLED TVs. The TV’s gallery mode transforms it into a digital art display, enriching any living space with high-quality images and artwork.
Additionally, LG unveiled its new S95TR soundbar, which boasts a powerful 810W output and delivers immersive surround sound with 15 channels, including five up-firing channels. This setup creates a cinematic audio experience, with sounds seeming to emanate directly from the screen.
The event also highlighted LG’s advancements in computing with the introduction of the LG gram Pro series laptops and the LG 39″ UltraGear OLED Curved Gaming Monitor (39GS95QE). These products promise enhanced productivity and entertainment with state-of-the-art features tailored for professionals and multimedia enthusiasts.
LG’s latest showcase in Singapore marks a significant step in its journey towards leading the market in technology and smart life solutions. It reaffirms its dedication to innovation, quality, and customer satisfaction.
