OPPO marked the conclusion of the 2024/25 UEFA Champions League season at Munich Football Arena with a strong display of technology-driven fan experiences and social initiatives. As the Official Smartphone Product Partner for the third year running, the brand reinforced its commitment to football by showcasing innovation both on and off the pitch.
At the Champions Village inside the stadium, OPPO combined football history, Munich’s sporting culture, and its latest technological advancements. Visitors explored a range of experiences, including the chance to take AI-powered selfies with a virtual avatar of Spanish football star and OPPO Global Brand Ambassador, Lamine Yamal. Fans also had the opportunity to meet Inter Milan legend Marco Materazzi, who visited the OPPO Hospitality Lounge and demonstrated the brand’s latest mobile technology.
OPPO also used the event to highlight its AI-driven photography tools. The company’s latest zoom technology enabled fans, even in the highest seats, to capture detailed, close-up images from afar. Other new features such as AI Unblur and AI Eraser helped spectators turn dynamic moments—goals, saves, and celebrations—into clear and lasting memories. These tools aim to bridge the gap between the fan experience and professional-level sports photography.
Building a global platform for football culture
In the lead-up to the final, OPPO hosted several events that blended cultural exchange with football development. Brazilian legends Kaká and Cafu led football training clinics for youth players from Brazil in Munich, offering hands-on mentorship and skill-building sessions. After the clinics, former England international Micah Richards joined the young athletes for a friendly 5-a-side match. The entire event was captured using OPPO’s AI-powered devices, demonstrating the practical value of its technology in real sports settings.
On match day, OPPO brought together Kaká, UEFA Champions League icon Esteban Cambiasso, and a group of Chinese youth women footballers for a game of Cuju—an ancient Chinese sport resembling football. This event symbolised the bridging of football cultures, past and present, and reflected OPPO’s mission to celebrate the sport’s global appeal.
With these activities, OPPO continues to build a shared platform that brings fans and players together through football. By offering young athletes access to global role models and innovative technology, the company aims to inspire the next generation and strengthen grassroots football development worldwide.
Supporting young football talent across continents
Beyond its presence at the final, OPPO has carried out several long-term youth programmes throughout the 2024/25 season. In Brazil, the brand rolled out a sports initiative across four São Paulo communities. The project involves refurbishing football fields, donating training gear, offering coaching sessions, and creating pathways to professional clubs for promising players.
In Egypt, OPPO joined forces with The Maker Football School to launch the Maker OPPO Dream League. This national youth tournament seeks to identify and nurture top football talent across the country. Participants benefit from structured coaching and professional-grade player development programmes aimed at turning local dreams into real opportunities.
In Mexico, OPPO established a partnership with UNESCO and the municipal sports institutes of Puebla and Chihuahua. The goal is to support young footballers through access to training resources and modern technology. The initiative helps local talent grow their skills and envision a future in professional football.
These efforts align with OPPO’s broader goal of using its technology to enhance the football experience for fans and players alike. Whether inside stadiums or within communities, the brand’s smartphones and AI features are helping people capture and share memorable football moments while supporting sustainable sports growth.
Looking ahead, OPPO plans to continue investing in football initiatives that unite fans around the world, promote inclusion, and empower athletes to, as the company puts it, “Make Your Moment”.
