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Tag: APAC

Rethinking the broken funnel and the next move for B2B marketers

Why linear funnels no longer work and how B2B marketers can evolve using customer-centric, multi-touch strategies.

Shopping apps grow in APAC as AI drives shift to smarter user engagement

Asia-Pacific saw 13% growth in shopping app installs as Adjust's 2025 report reveals a shift toward AI-driven engagement and retention strategies.

GREE opens Singapore office to support Asia-Pacific expansion

GREE opens a new office in Singapore to support its Southeast Asia expansion, launching smart, energy-efficient air conditioning systems.

Majority of B2B marketers in Asia-Pacific say video is crucial to stand out, LinkedIn finds

Most B2B marketers in Asia-Pacific see video as essential to stand out, with LinkedIn launching new ad formats to meet demand.

SEON expands across Asia-Pacific as demand grows for real-time fraud and AML solutions

SEON strengthens APAC presence with new clients and local teams as demand for real-time fraud and AML solutions continues to rise.

impact.com releases first APAC travel report highlighting shift towards trust-based marketing

impact.com’s new APAC travel report reveals a shift in marketing focus from ads to trusted partnerships with affiliates and influencers.

Asia Pacific’s AI progress held back by network limitations, says IDC report

APAC’s AI ambitions are limited by poor network infrastructure, with 94% of firms saying their networks can’t support large-scale AI projects.

Financial sector outages cost US$2.2 million per hour, says New Relic report

Financial firms face US$2.2M/hour in outage costs; New Relic report shows AI-led observability as key to resilience and digital success.

APAC drives global gaming app growth as trends shift

Adjust's latest report reveals APAC's strong role in global mobile gaming growth, with AI, hybrid monetisation, and new UA channels driving trends.

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Asia’s AI growth held back by fragile data infrastructure

Hitachi Vantara urges Asia’s businesses to prioritise data resilience as AI adoption accelerates across the region.

Meta and Deloitte release guide to help governments adopt Generative AI

Meta and Deloitte launch a guide to help public sector agencies in Asia Pacific adopt AI using Meta’s Llama model, ensuring security and efficiency.