Xiaomi officially opened its first directly managed store in Singapore at Funan on 21 December 2024. Unlike previous stores operated through distributor partnerships, this new store is fully managed by Xiaomi Singapore, marking a significant milestone for the company in the region.
The store aims to provide customers with a seamless and premium shopping experience, offering the latest range of innovative and lifestyle products. Visitors can expect dedicated customer support and product experts on-site, ensuring personalised assistance and detailed product knowledge.
This move follows the launch of Xiaomi’s Official Online Shopping Portal, mi.com, in October 2024. It reflects the company’s strategic focus on building stronger direct engagement with customers in Southeast Asia. Xiaomi also revealed plans to open two more stores in Singapore by the end of 2025, further solidifying its regional presence.
Commitment to Southeast Asian markets
The opening ceremony was attended by Alex Tang, General Manager of Xiaomi Southeast Asia, who expressed Xiaomi’s dedication to the market.
He stated: “Xiaomi is committed to the Southeast Asian market and avail our amazing products to as many as possible. Our ecosystem of innovative products, from premium smartphones, smart home devices, wearables and AIoT products have seen popularity with our consumers. With more direct presence and better customer support, we hope to enhance the shopping experience, provide customers with the latest and best products, and make technology accessible to everyone.”
The Funan store is part of Xiaomi’s broader regional strategy to enhance brand visibility and improve the customer experience through direct interaction.
A premium shopping experience with exclusive promotions
The Xiaomi store at Funan offers over 300 products, including smartphones, tablets, and AIoT devices. Customers will have the opportunity to explore and test products before making a purchase, with staff on hand to provide expert guidance.
The store’s modern design focuses on creating an inviting environment where customers can comfortably browse Xiaomi’s ecosystem of products. With this launch, Xiaomi aims to deliver not just products but an elevated shopping experience, reinforcing its commitment to innovation, accessibility, and customer satisfaction in Singapore.
