Christensen Advisory has announced its exclusive rights to distribute InferenceCloud.ai in the Asia-Pacific (APAC) region, marking a key milestone in its strategy to drive digital transformation within the communications sector. The integrated communications and advisory firm has already embedded the AI-powered platform into its operations and is now aiming to introduce it to agencies and corporates across the region.
InferenceCloud.ai is designed to help communications professionals better analyse data, understand audience preferences, and craft more effective narratives. The tool leverages artificial intelligence to streamline the research process and produce strategic insights faster and more accurately than traditional methods. This development comes at a time when businesses are increasingly seeking tools that offer both agility and intelligence in an evolving media landscape.
Driving operational efficiency and measurable outcomes
Roger Hu, CEO of Christensen Advisory, noted that the adoption of InferenceCloud.ai has already helped the firm attract new clients. “AI is undoubtedly redefining the future of corporate communications,” he said. “With InferenceCloud.ai, we’ve been able to win new clients by presenting data-backed strategies that are truly aligned with their goals. The platform fully streamlines our research process, allowing us to uncover untapped narratives that are proven to resonate with targeted audiences, in a fraction of the time.”
He also highlighted one of the platform’s standout features—the ability to benchmark messaging strategies against industry peers. This capability provides companies with valuable insights to refine their communications based on past performance and competitive positioning.
By acquiring the exclusive distribution rights, Christensen is also positioning itself as a key enabler of AI adoption in the region. The firm aims to help others in the industry leverage the same advantages it has seen internally, creating a ripple effect across the APAC communications landscape.
Partnership underscores shared vision for industry transformation
Mark Seall, Co-Founder and CEO of InferenceCloud.ai, expressed confidence in the partnership. “Christensen’s success in leveraging InferenceCloud to deliver measurable outcomes is a powerful validation of our mission to empower communications with purpose-built AI,” he said. “Our partnership with them represents a shared vision for empowering the communications industry with the technology needed to thrive, and we couldn’t be more excited to embark on this journey with them.”
The collaboration highlights a broader shift in the industry, where traditional approaches to communications are being reshaped by data analytics, automation, and real-time insight generation. With clients now demanding more measurable outcomes and strategic alignment, platforms like InferenceCloud.ai offer a compelling solution.
Meeting modern demands with intelligent tools
As the media and communications landscape continues to evolve, the need for smart, adaptive tools is more urgent than ever. AI is no longer viewed as an optional innovation but as a strategic necessity for staying ahead. Christensen’s partnership with InferenceCloud.ai is a clear signal of this shift, offering a model for how agencies and corporate teams can navigate growing complexity with data-driven confidence.
By integrating AI into communications workflows, professionals can not only respond faster to changing dynamics but also craft more relevant, resonant messages—backed by real-time data and competitive intelligence.
