Shopee has partnered with Meta to introduce new tools that enhance how people discover and buy products through Facebook while supporting creators and small businesses across Southeast Asia, Taiwan, and Brazil. The collaboration enables a smoother shopping experience where users can find products on Facebook and purchase them directly on Shopee.
Empowering creators through affiliate marketing
The initiative includes a streamlined affiliate marketing system and new features for Facebook Live, such as Collaborative Ads. Through these updates, creators can earn more easily while helping brands and sellers connect with wider audiences.
“Shopee is committed to strengthening our ecosystem and improving the e-commerce experience. This includes helping brands and sellers expand their reach while creating new opportunities for affiliates to thrive and be creative. Through this partnership with Meta, we are making it easier for creators, brands, and sellers to connect their Facebook communities with Shopee’s wide product assortment and trusted platform,” said Peggy Zhu, Head of Brand and Growth Marketing at Shopee.
Creators can now link their Facebook and affiliate accounts through the new Facebook Affiliate Partnerships dashboard. This allows them to curate products, tag affiliate listings in posts and Reels, and direct followers to complete purchases on Shopee. Shopee is the first partner to integrate with this programme, marking a milestone in the growing collaboration between social media and e-commerce platforms.
Affiliates also benefit from incentives through the Shopee Affiliate Programme, including higher commissions, free product samples, vouchers, and sponsorships. Shopee further supports its creator community by hosting training bootcamps and events designed to help affiliates produce authentic and engaging content.
In 2024, affiliates generated over 100 million Shopee Live and Shopee Video content pieces, a threefold increase from the previous year. The platform’s growing focus on content-driven commerce reflects the rise of the creator economy across the region.
“Affiliates are an essential part of today’s digital economy, shaping how people discover and engage with products online. By empowering affiliates, we are enriching the way people shop across both platforms and creating more opportunities for success for sellers and brands,” Ms Zhu added.
Thai creator Suparat, who runs the RakBonsai Facebook Page, shared his experience with the new tools. “It’s been easy to use, with a fast and smooth upload system. After just about ten days, I’ve seen encouraging earnings from my product tags. The overall feedback from the creator community has also been very positive,” he said.
The Facebook Affiliate Partnerships programme with Shopee is now available in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil.
Enhancing livestream shopping on Facebook
In addition to affiliate tools, Shopee and Meta have introduced new features for Facebook Live to create a more seamless shopping experience. Sellers can now add Collaborative Ads to livestreams, allowing viewers to explore featured products and complete their checkout directly on Shopee.
During livestreams, brands can also pin items from their Shopee catalogue, guiding viewers to detailed product information, customer reviews, and an easy purchase process. This feature is currently being piloted in Thailand, Indonesia, Vietnam, and the Philippines, with plans to expand into more markets soon.
“With these product updates, Meta is demonstrating how we’re evolving to meet changing consumer behaviours in the region. By integrating social content via affiliate marketing and livestreams, we’re creating opportunities for people to discover and act on their interests within their social experience. The positive early feedback from Shopee’s integration with these products validates our shared focus on meaningful discovery and connection,” said Damian Kim, APAC Director of Monetisation at Meta.
The partnership between Shopee and Meta highlights a growing convergence of social media and e-commerce, giving creators new ways to earn and allowing shoppers to enjoy more interactive and connected online experiences.
