Subaru Corporation has chosen Informatica’s AI-powered Intelligent Data Management Cloud platform to lead a global-scale data integration project. This move will refine the automaker’s data management and significantly improve the customer experience.
Tackling data challenges
In 2019, Subaru encountered significant issues with data silos, as various departments managed information in isolated systems, leading to fragmented data usage. To address this, Subaru launched a global Product Lifecycle Management project in 2020, aimed at consolidating data from critical business processes ranging from vehicle development to production and after-sales maintenance. The objective was to create a company-wide data integration platform enabling the connection, tracking, and sharing of reliable data across departments. This platform was completed in 2022 and became operational, enabling seamless links between data related to vehicle development, manufacturing, sales, maintenance, customer IDs, and more.
“With the help of Informatica, we are able to connect, integrate, and strengthen our data linkage as early as technical development and design stages, and thus improve the quality of our car manufacturing,” said Kentaro Ichikawa, Chief of the Data Management and Utilisation Promotion Department at Subaru Corporation. “As our AI-powered data management partner, Informatica plays an integral part in our data integration project. The transformation brought Subaru closer to realising our two missions as it not only benefited our employees’ productivity level but also enhanced the customer experience.”
Future prospects and technological synergy
Informatica’s platform provides Subaru with advanced data integration and cataloguing capabilities, allowing the automaker to manage data from development, procurement, manufacturing, sales, and maintenance services on a global scale. The platform’s low-code/no-code environment also enables Subaru to automate and scale its data integration efforts, eliminating data silos and enhancing visibility across business functions from their business intelligence tool.
Subaru has catalogued around 400 data assets, and it plans to expand its use of the data integration platform through its business intelligence tool in the future.
“Subaru’s decision to move to a single, AI-powered cloud data management platform with a consumption-based pricing model allowed them to advance at their own pace and remain flexible and adaptive to their business environment and needs,” said Taito Kozawa, Country Manager and President of Informatica Japan. “Informatica is proud to be the partner of choice for enterprise cloud data management to help Subaru solve their upstream and downstream data challenges, empowering users across their organisation to drive trusted business insights through transformative power of data on our AI-powered platform.”
