AmiAmi, one of Japan’s top online retailers for figures and hobby items, has officially launched its first store on Shopee Singapore. This move, backed by the Japanese cross-border e-commerce company BEENOS Group, marks a significant step in making exclusive Japanese pop culture merchandise more accessible to fans in Singapore.
AmiAmi is renowned for its extensive selection of figures and character goods, including exclusive items that are often difficult to find outside Japan. With the new Shopee Singapore store, collectors and hobbyists in Singapore can now shop directly for products from popular Japanese figure brands and unique merchandise developed by AmiAmi itself.
Wide selection of Japanese collectibles now available locally
AmiAmi’s Shopee Singapore store offers a wide array of figures, hobby items, and character merchandise. Singaporean fans of Japanese pop culture have often struggled to find specialised items locally. The new online store bridges this gap, allowing enthusiasts to purchase directly from a trusted retailer without the hassle of dealing with overseas shipping or customs delays. Moreover, AmiAmi has plans to expand its product offerings over time, giving collectors more options to look forward to.
A gateway to Japanese pop culture
Operated by Oh-ami Inc., AmiAmi is one of Japan’s largest online retailers dedicated to figures and hobby goods. In addition to its online platform, AmiAmi runs physical stores in Akihabara and Ikebukuro, areas widely recognised as hubs for anime and pop culture in Japan. The brand is known for its role in planning and producing exclusive character merchandise, further cementing its place as a leading destination for Japanese media fans.
The global demand for Japanese pop culture has been steadily rising, particularly in Southeast Asia. With the launch of the Shopee Singapore store, AmiAmi aims to cater to this growing interest by providing a localised shopping experience. Fans can now easily purchase authentic Japanese collectibles with just a few clicks.
