ASUS today announced a major expansion of the brand’s ecosystem of solutions for empowering creators — including a more comprehensive array of new ProArt solutions, an expansive selection of Windows 11 laptops and PCs for creative professionals and prosumers, and a complete offering of laptops with OLED displays for all kinds of creators — at the Create the Uncreated launch event. Featuring new laptops, displays, peripherals, a desktop, a projector and a motherboard, the new lineup enables content creators of all types to thrive with optimal workflows and unique innovations.
“At our core, we are innovators who take pride in bringing our best ideas to life. So today’s lineup delivers incredible experiences for creators, by creators — to turn imagination into reality,” noted ASUS co-CEO Samson Hu.
“The all new ASUS Zenbook, Vivobook, and ProArt Studiobook series will inspire content creators with its power and performance,” said Nicole Dezen, Vice President, Device Partner Sales, Microsoft Corp. “Coupled with the ability to upgrade to Windows 11, users will experience new levels of productivity and creativity.”
In order to provide expansive possibilities for creators, ASUS continues to leverage strong partnerships. As a key partner of ASUS, NVIDIA delivers the industry-leading NVIDIA RTX GPUs, as well as the best support for creators with NVIDIA Studio — including app accelerations, dedicated Studio drivers, and exclusive apps like NVIDIA Broadcast and Omniverse. All the new laptop and PC models will ship with Windows 11, or be eligible for a free upgrade when the new OS is available.
Comprehensive ProArt solutions
With a mission to offer comprehensive professional solutions for creators, ASUS ProArt brings out the passion of users to unleash creativity and push the limits of artistic possibilities. Pro represents the bedrock of creativity that supports various forms of art, while Art refers to endless creativity. New ProArt solutions are built to remove barriers to creativity with incredible performance and design, and the burgeoning ecosystem caters to creators who are always on the move and those who prefer to work in their dedicated workspace. The new ProArt laptops have been NVIDIA Studio validated to ensure the best performance and uptime for even the most demanding creators.
Expansive selection of laptops for creators
Aside from launching new ProArt solutions, ASUS is also introducing a number of new laptops for creators — Zenbook Pro, Vivobook Pro X and Vivobook Pro series laptops — providing a more complete offering to fulfill the needs of a wider range of creators and fit more usage scenarios. For highly mobile creators, Zenbook Pro Duo series laptops are masters of multitasking, while lifestyle creators can enjoy Vivobook Pro X laptops, the ultimate powerhouses for next-generation creativity, and Vivobook Pro for vivid visuals and high performance. These laptops for creators are enhanced by features specifically designed for creative work, such as the unique ASUS Dial feature and the exclusive ProArt Creator Hub software, and are also NVIDIA Studio validated products.
Partnership with Adobe
To bring out the best of ProArt and creator solutions, ASUS also celebrated a partnership with Adobe at the launch event by announcing three-month and one-month complimentary Adobe Creative Cloud subscriptions bundled with a number of ASUS products. This subscription enables access to over 20 popular Adobe apps, including Photoshop, InDesign, and Premiere Rush, as well as providing 100 GB of cloud storage, Adobe Fonts access, and other services. This collaboration has also ensured seamless integration of ASUS Dial with Adobe Photoshop, Lightroom Classic, After Effects, and Premiere Pro, enabling creators to navigate these world-class apps more effectively and efficiently.
Complete offering of OLED solutions
ASUS is the first brand to offer a complete array of devices with OLED displays and provides a range that spans creative powerhouse laptops to mainstream on-the-go models, delivering the best displays to a wide variety of users and creators. The Vivobook Pro series is also the world’s first lineup of OLED laptops with VESA DisplayHDR 600 certification. Featuring true-to-life colours, vivid imagery and low blue light, ASUS OLED devices enhance creative workflows with exceptional graphic precision and incredible visual experiences. New ASUS laptops and displays with OLED technology include the entire Studiobook series for creative professionals seeking perfect colour; Vivobook Pro 14X/16X OLED and Pro 14/15 OLED for creator hobbyists and gamers; Zenbook 14X OLED and 14 Flip OLED for ultra-portability and flexibility; ExpertBook B5 OLED and B5 Flip OLED for business users looking for unprecedented levels of clarity when working with clients. With a comprehensive lineup of solutions that optimize creative work, ASUS is delivering incredible innovations that enable users to transform imagination into reality.