Sunday, 31 August 2025
30.3 C
Singapore
30.9 C
Thailand
29.1 C
Indonesia
27.8 C
Philippines

Football fever and Labubu frenzy dominate Singapore’s top Google searches in 2024

Discover Singapore’s top Google searches for 2024, featuring Taylor Swift, Labubu, Olympic triumphs, football fever, and gripping entertainment trends.

Google has unveiled its annual Year in Search 2024 list, spotlighting the most-searched topics, events, and personalities in Singapore. This year’s trends reflect the nation’s passion for sports, entertainment, and timely local and global news.

Xiuxian Ho, Communications Manager at Google Singapore, shared, “Our goal since Google Search launched has remained the same: to deliver the highest-quality information to everyone. That work is never done. We are constantly reimagining what Search can do. As Singaporeans intuitively turn to Google to stay up to date with current affairs or latest trends, we will continue to help Singaporeans find information in more natural and intuitive ways, building on our work to help people Search through text, images, and voice.”

Sports and pop culture take the spotlight

Singaporeans displayed a strong passion for sports this year, with the Olympic Games Paris 2024 ranking as the second most-searched international news topic and third overall trending search. The nation celebrated Max Maeder, who won a bronze medal in kitefoiling, becoming Singapore’s youngest Olympic medallist. Maeder’s achievement made him the top trending local personality and sixth in local news searches.

Football fever also took hold, with fans following major tournaments such as the UEFA European Championship (#1 trending search), Copa América (#7), and AFC Asian Cup (#8).

Entertainment trends were equally dominant. Taylor Swift’s six sold-out Eras Tour concerts in Singapore solidified her position as the top trending international personality for the second consecutive year. Fans also took an interest in her relationship with NFL star Travis Kelce, who ranked tenth on the international personalities list. Meanwhile, Labubu, a beloved character from collectible art toys, surged in popularity, becoming the third most-searched local news topic and landing tenth overall.

Movies also struck a chord with Singaporeans, particularly How to Make Millions Before Grandma Dies, which topped the trending movies list and ranked sixth overall. The film resonated with audiences for its heartfelt exploration of family bonds within Asian cultures.

Local and global news that mattered

One of the year’s significant milestones was the inauguration of Lawrence Wong as Singapore’s fourth Prime Minister, a moment that ranked seventh in local news searches. Wong’s wife, Loo Tze Lui, also gained attention, landing fifth among local personalities.

Singaporeans were also focused on managing rising living costs. Financial support initiatives like CDC Vouchers (#2 local news, #5 overall searches) and GST Vouchers (#8 local news) were frequently searched.

Globally, Singaporeans kept an eye on major elections, including those in the United States, Taiwan, and India. The US presidential election emerged as the top international news topic and second overall trending search. High-profile candidates such as Donald Trump, Kamala Harris, and current president Joe Biden also featured prominently on the list of trending international personalities.

Love, tears, and TV hits

Singaporeans tuned in to celebrate local achievements at events like the Star Awards 2024 (#6 trending TV shows). Local filmmaker Jack Neo’s Money No Enough 3 also gained traction, becoming the highest-grossing film during the Chinese New Year period and ranking ninth among movies.

In the music scene, Benjamin Kheng’s National Day Parade theme song, Not Alone, touched the hearts of many, placing him tenth on the list of local personalities.

On the TV front, Korean dramas continued to captivate audiences. Queen of Tears ranked as the top trending TV show with its heartwarming portrayal of marriage, while Marry My Husband followed closely in second place, drawing viewers with its gripping revenge plot.

Hot this week

Vivo unveils Vision headset to rival Apple’s Vision Pro

Vivo launches Vision headset, a lighter and cheaper rival to Apple’s Vision Pro, as China’s VR market grows.

Casio introduces the MR-G MRG-B5000HT as a limited-edition art piece

Casio launches the MR-G MRG-B5000HT, a limited-edition G-Shock featuring hand-hammered titanium and Japanese craftsmanship.

ChatGPT to introduce parental controls as AI safety concerns rise

OpenAI is introducing parental controls for ChatGPT, addressing growing concerns about the safety of AI chatbots and their impact on young users.

Pure Storage reports strong second quarter results and raises guidance

Pure Storage posts 13% revenue growth in Q2 FY26, raises full-year outlook, and highlights new products and industry recognition.

Samsung to host virtual Unpacked event on 4 September

Samsung will host a virtual Unpacked event on 4 September, just before IFA Berlin, sparking speculation about new foldable devices.

Meta introduces new AI safeguards to protect teens from harmful conversations

Meta is strengthening AI safeguards to prevent teens from discussing self-harm and other sensitive topics with chatbots on Instagram and Facebook.

ChatGPT to introduce parental controls as AI safety concerns rise

OpenAI is introducing parental controls for ChatGPT, addressing growing concerns about the safety of AI chatbots and their impact on young users.

Japan uses an AI simulation of Mount Fuji’s eruption to prepare citizens

Japan uses AI to simulate a Mount Fuji eruption, showing its potential devastation and promoting disaster preparedness.

Anthropic updates Claude chatbot policy to use chat data for AI training

Anthropic will utilise Claude chatbot conversations for AI training starting from 28 September, with opt-out options and a five-year data retention policy.

Related Articles

Popular Categories