Klook and PlayStation have joined forces to launch the Ghost of Yōtei Hokkaido Tour, a travel experience inspired by the upcoming PlayStation 5 title Ghost of Yōtei. Designed to merge gaming and real-world adventure, the tour invites travellers and gaming enthusiasts to explore Hokkaido’s landscapes that shaped the game’s 1600s rural Japan setting. The initiative precedes the game’s release on 2 October 2025.
The collaboration aims to bridge the digital and physical worlds by transforming in-game environments into real-life exploration. Players who were captivated by the game’s scenery will be able to step into these landscapes, while travellers can discover Hokkaido’s natural and cultural heritage from a fresh perspective.
Gaming as a new form of travel inspiration
Klook’s latest Travel Pulse data shows that social media drives destination discovery for 79% of millennials and Gen Z. Gaming is emerging as a similar source of inspiration, as players engage deeply with the worlds they inhabit. The Ghost of Yōtei Hokkaido Tour leverages this trend by turning the immersive game setting into an accessible itinerary.
“We’re always exploring new ways to push the boundaries of imagination in travel to create more meaningful and immersive adventures,” said Marcus Yong, Vice President of Global Marketing at Klook. “With PlayStation, we’ve designed an original experience that lets fans journey straight from console to countryside, living the Ghost of Yōtei story while uncovering the rich beauty and culture of Hokkaido.”
Hokkaido has seen a 25% increase in demand for unique, less crowded experiences over the past year, according to Klook. Car rentals remain one of the platform’s most popular bookings, showing a clear appetite for independent exploration.
Exploring the world behind Ghost of Yōtei
The curated day tour follows the research journey taken by the game’s developers, highlighting key locations that inspired its narrative and design.
Mount Yōtei, known locally as the “Female Mountain”, features prominently as a natural landmark in the game and in the tour, offering panoramic views of the region. Noboribetsu Date Jidai Mura, a historical village, provides a glimpse into Edo-period Japan with cultural activities such as archery, shuriken throwing, and samurai dress-up.
Travellers will also visit Noboribetsu Jigokudani, or Hell Valley, a volcanic area filled with dramatic cliffs and steam vents that influenced the game’s darker, mythological settings. Lake Tōya, surrounded by onsen resorts and calm waters with Mount Yōtei in the distance, inspired the game’s restful hot spring retreats and reflective moments.
The tour is available exclusively through Klook for a limited time. To promote the experience, Klook will use its network of Kreators — travel and gaming influencers across Asia — to create social-first content aimed at driving discovery among fans and travellers.
The partnership between Klook and PlayStation reflects a growing trend of blending pop culture with travel, opening new opportunities for fans to explore their favourite virtual worlds in real life while boosting tourism to authentic destinations.
