LG outlines AI-driven work and entertainment strategy for Singapore in 2026

LG Electronics has set out its 2026 Smart Work and Play lineup in Singapore, positioning artificial intelligence as a core layer across personal computing, displays, gaming, and home entertainment. The company is targeting households and professionals adapting to hybrid work, blended learning, and home-based leisure, with devices designed to move seamlessly between productivity and entertainment use cases.

The range brings together laptops, monitors, gaming displays, and televisions that integrate on-device and cloud-based AI features. LG’s focus for 2026 centres on practical intelligence applied to everyday scenarios, with systems designed to adapt to user behaviour, optimise performance, and reduce friction across work, study, and leisure. The lineup reflects how home environments in Singapore increasingly serve multiple roles throughout the day.

AI-powered devices for hybrid work and study

At the core of LG’s work-focused portfolio is the 14-inch LG gram laptop, designed to balance portability with performance. Weighing 1,120 grams and measuring 15.7mm at its slimmest point, the laptop is powered by Intel’s Arrow Lake H processor, paired with 32GB of RAM and a 1TB solid-state drive. The configuration is intended to support demanding multitasking across professional and academic workloads.

The device is powered by gram AI, which combines on-device processing with cloud-based AI capabilities to adapt to usage patterns. An integrated AI assistant supports task management, while LG gram Link allows the laptop to connect with up to 10 devices across iOS and Android platforms. This multi-device connectivity is positioned as a way to streamline collaboration and workflow for users who regularly switch between smartphones, tablets, and computers. In Singapore, the LG gram 14-inch laptop is priced at S$2,549.

LG is also expanding its display portfolio for hybrid work with the Smart Monitor Swing, a 31.5-inch 4K UHD touchscreen designed to function as both a standalone workstation and an entertainment display. The monitor features a rollable stand with tilt, swivel, height adjustment, and portrait orientation, allowing it to adapt to different workspace layouts and usage scenarios.

Powered by webOS, the Smart Monitor Swing provides access to productivity applications and streaming services without requiring a connected PC. AI features automatically optimise picture and sound settings based on content and environment. Connectivity options include AirPlay 2, screen sharing, Bluetooth, USB-C with 65W power delivery, and HDMI. The monitor is priced at S$1,599 in Singapore.

Displays and gaming built for performance and immersion

For users who prioritise visual performance, LG is introducing the UltraGear 32G810SA, a 32-inch 4K AI Smart Gaming Monitor designed for both work and play. The IPS display offers a 3840 x 2160 resolution, a 144Hz refresh rate, and a 1ms grey-to-grey response time, supporting fast-paced gaming while remaining suitable for creative and productivity tasks.

The monitor runs webOS with built-in LG AI features such as AI Picture, Dynamic Tone Mapping, AI Personalised Picture Wizard, and AI Sound. These tools automatically adjust visual and audio output based on content type and user preferences. Support for AMD FreeSync Premium and NVIDIA G-SYNC compatibility is intended to deliver smooth, tear-free visuals across different gaming systems. The UltraGear 32G810SA is priced at S$999.

LG’s approach reflects a broader shift in how displays are used at home, with gaming monitors increasingly serving as primary screens during the working day before transitioning to entertainment in the evening. By integrating smart TV functionality directly into the monitor, LG is aiming to reduce device overlap while extending the versatility of a single display.

AI-enhanced home entertainment and launch promotions

The home entertainment lineup is led by the 65-inch LG OLED evo AI G5 television, powered by the Alpha 11 AI Processor Gen2. The TV delivers AI-upscaled 4K visuals with deep blacks and vibrant colours, targeting both film enthusiasts and gamers. The AI Magic Remote includes a dedicated AI button that provides access to features such as AI Voice ID, AI Search, AI Chatbot, and AI Concierge.

These AI-driven controls support voice and gesture-based navigation, allowing the television to personalise the viewing experience for different household members. LG positions the OLED evo AI G5 as a central screen that supports both immersive entertainment and everyday use after working hours. The television is priced at S$4,999 in Singapore and includes a S$100 grocery e-voucher when purchased together with the LG Soundbar SG10TY.

To mark the start of 2026, LG Singapore is rolling out a series of promotional offers. From 1 to 14 January 2026, customers can receive up to 37 percent off selected products through storewide discounts at the LG Singapore Official Brand Store, with free delivery, installation, and disposal services included. A separate promotion running from 1 to 31 January 2026 introduces LG Subscribe five-year home bundles, allowing customers to upgrade selected entertainment packages for a monthly fee of S$75. These bundles include options such as the 75-inch QNED AI 4K TV paired with the LG S90TY soundbar.