Nintendo is reportedly increasing production of its new Switch 2 console, with plans to flood the market to meet high demand. According to a Bloomberg report, the Japanese gaming giant has instructed suppliers to scale up manufacturing to reach as many as 25 million units sold by the end of the current fiscal year. The company’s ambitious sales targets reflect its confidence in the successor to the original Switch, which remains one of the most successful gaming consoles in history.
Nintendo sets bold targets for Switch 2
Sources cited by Bloomberg revealed that Nintendo is on track to exceed analysts’ forecasts, which currently estimate sales of 17.6 million units by the end of March 2026. The report suggests the company could sell around 20 million Switch 2 consoles within the first 10 months of launch — a performance that would place it among the most successful console debuts ever.
The original Nintendo Switch sold roughly 15 million units in its first year, eventually peaking at more than 27 million sales in 2020. That year’s success was primarily fuelled by pandemic lockdowns and the popularity of Animal Crossing: New Horizons. While that spike may have been exceptional, the console’s sustained performance over the years has been impressive, supported by various model revisions and special edition releases.
If the Switch 2 maintains similar momentum, especially with major game launches in the coming months, analysts believe it could match or even surpass the original console’s success. This would further cement Nintendo’s place in the global gaming market, where the company continues to compete strongly against rivals Sony and Microsoft.
Strong supply meets steady demand
Unlike many console launches plagued by shortages, Nintendo’s aggressive production strategy appears to be paying off. Despite an initially chaotic pre-order phase and reports of limited availability at launch, the Switch 2 has since become widely accessible.
Over the past few months, consumers have been able to find the console in major retail stores without difficulty — a contrast to previous hardware launches that saw months-long waiting times. This ample supply has been especially notable given the ongoing global trade tensions and uncertainties surrounding potential future price adjustments.
Industry observers suggest that Nintendo’s decision to maintain strong inventory levels could be a strategic move to ensure a smooth sales trajectory through the upcoming holiday season. With the end-of-year shopping period being one of the most lucrative times for gaming sales, the company seems intent on preventing shortages that might frustrate eager fans.
A promising outlook for Nintendo’s next chapter
If Nintendo achieves its production and sales goals, the Switch 2 could quickly become one of the company’s fastest-selling products to date. Analysts point out that maintaining momentum beyond the initial surge will depend heavily on Nintendo’s ability to deliver strong software titles and innovative experiences that attract both loyal fans and new players.
With the gaming industry continuing to evolve, and competition intensifying in both hardware and digital services, the success of the Switch 2 could define Nintendo’s strategy for the coming decade. For now, the company shows no signs of slowing down its push to get the new console into as many homes as possible.
