Salesforce and Google have announced an expanded strategic partnership aimed at redefining how businesses use artificial intelligence to drive productivity and intelligent automation. The collaboration brings Google’s Gemini models to Salesforce’s new Agentforce 360 platform, combining AI creativity with trusted business processes to solve complex enterprise challenges.
The integration allows Gemini models to power Salesforce’s Atlas Reasoning Engine, the core of Agentforce, enabling hybrid reasoning that blends generative capabilities with business logic. This approach allows AI agents to deliver more accurate, reliable, and context-aware results across customer and employee interactions. With Gemini’s multimodal intelligence and advanced reasoning capabilities, organisations can automate complex, multistep workflows more effectively and improve decision-making.
Salesforce and Google are also advancing large action models that go beyond text generation to automate entire business processes. Fine-tuned Gemini models are now outperforming leading large language models (LLMs) on key CRM benchmarks, enhancing automation accuracy and consistency.
“In the enterprise environment, it’s imperative for AI agents to be highly capable and highly consistent, especially for critical use cases,” said Silvio Savarese, Chief Scientist at Salesforce. “Together, we are setting a new standard for building the future of what’s possible in the Agentic Enterprise down to the model level.”
The two companies are reinforcing their commitment to open standards such as Model Context Protocol (MCP) and Agent2Agent (A2A), which support multi-agent collaboration across platforms and domains. These standards strengthen Agentforce 360’s orchestration capabilities by connecting agents, data, and tools across the enterprise.
Enhanced productivity through Google Workspace integration
The partnership extends deeply into Google Workspace, integrating Agentforce 360’s sales and IT service functions with collaboration tools like Gmail, Meet, Sheets, Docs, Drive, and Slides. This expansion builds on the existing Salesforce Gemini integration in Gmail, delivering more seamless, context-aware user experiences.
With the integration, Salesforce Customer 360 apps such as Agentforce Sales and Agentforce Service can be accessed directly from Google Workspace. For example, when a visitor engages with a website, Agentforce Sales can automatically initiate a personalised email conversation in Gmail, qualify the lead, and schedule meetings in Google Calendar. Sales teams can securely view and act on CRM insights across Workspace tools, while IT teams benefit from built-in integrations that accelerate service delivery, automate Workspace access, manage ChromeOS device security, and analyse service trends using Looker.
“The deeper integration of Google Workspace with Gemini and Salesforce has the power to fundamentally improve how teams get work done,” said George Kwon, VP of Product Management for Google Workspace Platform and Growth. “This integration unifies critical business information with powerful AI assistance, helping teams across sales, customer service, and IT make smarter decisions and streamline their work with critical information, all from the tools they use every day.”
Gemini Enterprise and Slack bring data and AI together
Salesforce and Google are also enhancing the way AI interacts with workplace collaboration tools by integrating Gemini Enterprise with Slack’s real-time search API. This allows AI responses to be grounded in an organisation’s most current conversational data and files, enabling users to act quickly on insights without leaving Slack.
A new Gemini Enterprise entry point within Slack’s interface creates a two-way interaction, allowing users to request summaries, insights, and recommendations directly in their workflows. This integration ensures that critical business intelligence is always accessible and actionable in real time.
The expanded partnership also introduces additional capabilities across Salesforce and Google platforms. These include a new end-to-end contact centre solution that combines Google telephony with Salesforce’s Service Cloud and customer engagement tools, expected to be generally available in the first half of 2026. Data integration capabilities such as Zero Copy with Data 360 and BigQuery, along with Data Query Federation, Data Sharing, and Federated Authentication, are already available, while Data File Federation is expected in the second half of 2026.
By merging Salesforce’s enterprise CRM capabilities with Google’s AI models and cloud infrastructure, the partnership aims to set a new benchmark for the “Agentic Enterprise” — a future where humans, AI agents, applications, and data work together seamlessly on a unified platform.
