ShopBack has formed a partnership with the Singapore Tourism Board (STB) to give Malaysian travellers greater rewards when booking trips to Singapore. The collaboration, launched on 1 December 2025, introduces exclusive Cashback offers, perks, and giveaways across hotels, attractions, tours, and other travel experiences booked through the ShopBack platform. The campaign runs from 28 November 2025 to the end of March 2026 and is designed to provide more value at each stage of a traveller’s journey.
Branded under the tagline Syok Jalan, Syok Lagi Cashback, the initiative encourages Malaysians, including young professionals and families, to plan their Singapore holidays through ShopBack. Participating online travel agents and merchants will offer upsized Cashback and limited-time promotional rewards throughout the campaign period.
Expanded Cashback across major travel platforms
Several major travel and lifestyle partners have joined the launch, including Klook, Traveloka, IHG Hotels & Resorts, Expedia, and Booking.com. Shoppers booking accommodation or activities in Singapore can receive upsized Cashback rates of up to 12 per cent. For example, travellers can earn 9.5 per cent Cashback on Klook when purchasing attraction tickets such as those for the Singapore Zoo, while Traveloka offers 9 per cent Cashback for visits to destinations like Gardens by the Bay.
The initiative reflects a broader commitment to innovate across the public and private sectors. STB’s tourism expertise is combined with ShopBack’s performance marketing capabilities to highlight Singapore’s wide range of attractions. Both organisations will promote Singapore’s experiences through travel content creators and other marketing channels. The campaign is expected to deepen engagement with ShopBack’s 8.5 million users in Malaysia, particularly high-intent travellers considering cross-border trips.
Vincent Wong, General Manager of ShopBack Singapore and Malaysia, said the partnership strengthens ShopBack’s ability to reward customers. “Teaming up with the Singapore Tourism Board allows us to reward our Malaysian users in new, meaningful ways. As these travellers book their trips to Singapore, they are not only discovering exciting experiences, they are maximising value at every step.”
Terrence Voon, Executive Director for Southeast Asia at STB, noted Malaysia’s continued importance as a key source market. “We are delighted to partner with ShopBack to welcome more Malaysian travellers to Singapore as they plan their travel for the year-end holidays and early next year. Malaysia continues to be a highly resilient source market, ranking third globally and showing good growth this year. Through our joint marketing efforts, we hope to showcase the diverse range of experiences in Singapore, helping Malaysian visitors get the most value out of each visit.”
Ongoing innovation in rewards and payments
The collaboration builds on ShopBack’s broader strategy to connect governments, merchants, and consumers through performance-based marketing. The brand has developed a reputation for measurable impact through co-funded campaigns that use digital incentives to increase engagement.
Beyond online Cashback, ShopBack has expanded into other shopping tools. These include ShopBack Pay for in-store savings, ShopBack Play for experiences, and ShopBack Plus for members seeking additional rewards. Together, these offerings form part of the company’s effort to help shoppers earn and save across more aspects of daily spending.
