Xiaomi expands Singapore retail footprint with new Great World store and Jurong Point refresh
Xiaomi opens a new Great World store and refreshes Jurong Point, marking continued investment in physical retail and launch weekend discounts in Singapore.
Xiaomi has begun 2026 by strengthening its physical retail presence in Singapore, opening a new store at Great World City and reopening a refurbished outlet at Jurong Point. The twin launches underline the company’s ongoing investment in brick-and-mortar retail, even as online shopping continues to dominate the consumer electronics market.
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Both locations officially opened on 7 February, with Xiaomi positioning the stores as spaces where customers can explore its growing range of devices in person. The openings are accompanied by limited-time promotions over the launch weekend, aimed at drawing foot traffic and reinforcing the brand’s presence in both central and suburban areas.
Expanding physical retail in a digital-first market
The new Xiaomi Store at Great World City represents another step in the company’s broader retail expansion strategy in Singapore. According to Xiaomi, the store carries more than 400 products, including smartphones and tablets, smart home appliances, wearables, and lifestyle accessories. The layout has been designed to give customers a clearer view of how these products connect within Xiaomi’s wider ecosystem.
The refreshed Jurong Point outlet follows a similar approach. While the location has been part of Xiaomi’s retail network for some time, the updated store design reflects a shift towards cleaner displays and more hands-on demonstration areas. This is intended to help customers better understand how multiple devices can work together, rather than focusing on single-product purchases.
Xiaomi’s renewed focus on physical stores comes at a time when many technology brands are reassessing the role of offline retail. While e-commerce remains central to sales, Xiaomi appears to believe that in-store experiences still play a key role, particularly for smart home products, where seeing and testing devices can influence buying decisions. The company has stated plans to operate more than 20 stores across Singapore by the end of 2026, building on earlier openings and renovations at locations such as Jewel Changi Airport, Suntec City and JEM.
Opening weekend promotions draw early interest
To mark the launch of both stores, Xiaomi rolled out a series of opening weekend promotions on 7 and 8 February. The offers are available at both Great World City and Jurong Point on a first-come, first-served basis, with limited quantities per store. The promotions cover a selection of popular smartphones, smart home products and accessories.
While Xiaomi has not positioned the discounts as long-term price reductions, the opening weekend deals are intended to generate immediate interest and encourage customers to visit the stores in person. Such launch promotions have become a common feature of new store openings, particularly in competitive markets like Singapore, where consumers are highly price-sensitive.
The strategy also reflects Xiaomi’s broader marketing approach, which often combines aggressive pricing with high visibility. By tying promotions to physical store launches, the company can create short-term excitement while introducing customers to its expanded retail environments. Industry observers note that while these promotions may lead to a surge in initial sales, their longer-term impact depends on whether customers return after the launch period ends.
Location strategy and long-term outlook
The choice of Great World City and Jurong Point highlights Xiaomi’s effort to reach different segments of the Singapore market. Great World City attracts a more central, lifestyle-oriented crowd, including residents from nearby neighbourhoods and professionals working in the area. Jurong Point, by contrast, remains one of the busiest suburban malls in the west, serving a large residential population.
By strengthening its presence in both locations, Xiaomi is attempting to balance reach with relevance. The company has increasingly focused on locating stores in high-traffic malls where customers already spend time, rather than relying solely on destination retail. This approach aligns with its aim to make its ecosystem products more accessible to a wider audience.
Looking ahead, questions remain about how effectively these refreshed stores will translate into sustained ecosystem adoption rather than short-term promotional spikes. However, Xiaomi’s continued investment in physical retail suggests it sees lasting value in maintaining direct customer contact. For consumers, the immediate benefit lies in the opportunity to explore Xiaomi’s full product range in person and take advantage of launch-period discounts, provided they act quickly.
