AVATR previews AVATR 07 urban luxury SUV at Singapore Motorshow 2026
AVATR debuts at Singapore Motorshow 2026 with the first local preview of the AVATR 07 urban luxury electric SUV.
Luxury electric mobility brand AVATR has made its debut at Singapore Motorshow 2026, marking a milestone in its local expansion with the first public preview of the AVATR 07. The showcase runs from 8 to 11 January at the Suntec Singapore Convention and Exhibition Centre and represents the brand’s inaugural appearance at the annual automotive event.
The AVATR 07, positioned as an urban luxury SUV designed for modern city living, is being presented to the Singapore market ahead of its official launch. While the model is not yet available for sale, visitors are invited to register their interest to receive early updates on availability, specifications, and pricing once details are confirmed closer to launch. The preview signals AVATR’s intention to broaden its presence in Singapore’s premium electric vehicle segment.
Alongside the AVATR 07, the brand is also showcasing its existing lineup to give visitors a broader view of its design language and technology direction. The flagship AVATR 11 is available for on-site test drives during the Motorshow, allowing potential customers to experience the SUV’s blend of sculptural design and everyday practicality. Also on display is the limited-edition AVATR 012, one of only 700 units produced globally, reinforcing the brand’s positioning at the intersection of automotive design and luxury craftsmanship.
Design-led approach and performance focus of the AVATR 07
The AVATR 07 has been introduced as a refined interpretation of urban luxury, with exterior styling defined by clean, sculptural surfaces and balanced proportions suited to dense city environments. A distinctive F-shaped LED lighting signature anchors the vehicle’s visual identity, while the overall form reflects the brand’s emphasis on emotional clarity and purposeful elegance. The model has already received recognition with a Red Dot Design Award, highlighting its design credentials ahead of market availability.
Beyond aesthetics, the AVATR 07 is positioned as a performance-oriented electric SUV. Powered by a battery system supplied by CATL, the vehicle delivers sports car-level acceleration, achieving a 0 to 100 km/h time of 3.9 seconds. This performance capability is framed as part of a broader balance between everyday usability and dynamic driving, catering to drivers seeking both responsiveness and refinement in an urban setting.
Inside the cabin, the AVATR 07 is described as a serene and intelligent environment that blends premium materials with advanced digital interfaces. Immersive displays and flexible seating configurations are designed to support a range of use cases, from daily commuting to more relaxed, lounge-like experiences. The interior concept reflects AVATR’s ambition to create emotionally intelligent vehicles that respond intuitively to driver needs, though full interior specifications will be disclosed closer to launch.
Expanding AVATR’s presence in Singapore
The Singapore Motorshow appearance also serves as a platform to reinforce AVATR’s broader strategy for the local market. According to Lee Hoe Lone, Managing Director of Premium Automobiles Group, Singapore was selected as the ideal stage for the AVATR 07 preview due to its strong appreciation for innovation and design. He said the model represents an effort to bring intelligent luxury to a wider audience while remaining shaped by emotion and advanced technology.
Visitors to the AVATR booth at the Motorshow can register their interest in the AVATR 07 to receive updates on launch timing, pricing, and future test-drive opportunities. During the event, customers who purchase an AVATR vehicle will also be offered a choice of exclusive rewards, including premium audio products or luxury hotel experience vouchers, adding a personalised touch to ownership.
Beyond the Motorshow, AVATR has established a physical presence in Singapore with the opening of its flagship showroom at 281 Alexandra Road. The multi-sensory space has been designed to integrate art, design, and technology, offering visitors an immersive introduction to the brand. The showroom currently features the AVATR 11 and will add the AVATR 07 to its display lineup upon launch, alongside the limited-edition AVATR 012.
The showroom experience extends beyond vehicle displays, with amenities such as the Meridian Café, created in collaboration with the brand’s premium audio partner. Dedicated AVATR specialists are available on site to guide visitors through vehicle features and arrange test drives, supporting a seamless customer journey. Through these initiatives, AVATR aims to establish a strong foothold in Singapore’s competitive premium electric vehicle market while laying the groundwork for future model introductions.
