Google has confirmed it is stepping away from the tablet market, just two years after re-entering the sector with its Pixel Tablet. In an interview with Bloomberg, company executives stated that the tech giant has “paused development on a tablet overhaul” indefinitely while reassessing its long-term plans for the category.
Shakil Barkat, Google’s Vice President for the Devices and Services Product Group, said he does not see a future where consumers carry much beyond their smartphones. “I don’t see a scenario where consumers carry anything beyond their phone, except perhaps a watch, earbuds or glasses,” Barkat stated.
The announcement marks the second time Google has withdrawn from the tablet market, despite earlier efforts to gain traction in a space dominated by competitors.
Market demand for tablets remains strong
Google’s decision comes at a time when demand for tablets appears to be growing. Research firm Canalys reported that the global tablet market expanded by 9% in the first quarter of 2025. Apple, the clear leader in the sector, shipped 13.7 million iPads during the same period, representing a 14% year-on-year growth.
Xiaomi also saw impressive gains, achieving a 56% increase in annual sales. Meanwhile, Huawei has introduced its latest MatePad model, and Nubia has entered the international Android tablet market with the launch of its Nubia Pad Pro. Samsung continues to maintain its strong presence, releasing the Galaxy Tab S10 FE+ and Tab S10 FE models.
These figures highlight a thriving market that contrasts sharply with Google’s stance, raising questions about why the company has failed to produce a device that captures consumer interest.
Google’s exit follows earlier speculation
Rumours of Google’s departure from the tablet business had already been circulating. Reports from last year suggested the second-generation Pixel Tablet had been cancelled, fuelling speculation about the brand’s future in the segment.
While Google may have opted out of the competition, Android users still have a wide selection of tablets to choose from. Options from Huawei, Nubia, Xiaomi, Honor, Samsung and other manufacturers continue to provide strong alternatives for those seeking Android-powered devices.
For now, Google appears content to focus on other product categories, leaving its Pixel Tablet line in a state of limbo.
