Google has introduced a fresh YouTube series, “SEO Made Easy”, targeting the demystification of Search Engine Optimisation (SEO) complexities for aspiring digital marketers and entrepreneurs. This venture aligns with Google's ambition to enhance the comprehension of SEO, a pivotal element for achieving online visibility and success.
Simplifying SEO through visual learning
The “SEO Made Easy” series capitalises on the effectiveness of visual learning to elucidate the fundamental concepts of SEO in an understandable manner. Through a collection of captivating videos, the audience can traverse the SEO learning curve, transitioning from beginners to well-informed individuals with less hassle.
In the kick-off episode, Martin Splitt from Google's Search Relations team illuminates how websites can tweak the way their brand name manifests on Google's search engine results pages (SERPs). Splitt encapsulates the content of a preceding introduction, mentioning that the series is tailored for both novices and seasoned website owners. He shares, “We have tips for beginners and experienced website owners. We will cover tips, such as using Google Search Console to find low-hanging fruit or using lazy loading for a better page experience.”
A valuable resource for digital growth
Google's initiative is a precious resource for those aiming to bolster their digital footprint. By mastering SEO principles, individuals and enterprises can markedly uplift their online visibility, which augments their growth prospects in the digital sphere.
The inaugural episode, “Modifying Site Names”, explores the significance of structured data for website optimisation. Splitt unfolds an SEO basic: employing structured data to personalise site names. If Google Search fumbles in auto-determining your website's preferred name, structured data can dictate how it's showcased. Practical advice is provided for those who might find integrating structured data challenging. For instance, ensuring the site name is consistently featured in the title of all pages is one recommendation. Splitt also touches on how some content management systems facilitate setting a site-wide name while others might require manually adding the site name to page titles.
Once these modifications are executed, a grace period is needed for Google to assimilate the updates. The process can be expedited by utilising the Search Console and requesting a re-indexing of the homepage.
More episodes are on the horizon
The “SEO Made Easy” series signifies a stride by Google in dispensing educational YouTube content for webmasters and digital marketers. The maiden episode lays the groundwork for thoroughly examining SEO techniques that can propel your website to a prominent position in Google Search, heralding a series of enlightening episodes.
