Business
GEO and the invisible brand: Why the homepage is losing its power
AI answers are changing how brands get discovered online, shifting the corporate website from destination to source material for search, chatbots and recommendation systems.
Business
Google search ranking data disrupted after removal of 100 results per page
Google’s removal of 100 results per page has disrupted ranking data in Search Console and third-party tools, leaving metrics unreliable.
Business
How SEO is evolving into educating AI engines in 2025
SEO has evolved into educating AI assistive engines, with clarity, credibility, and consistency key to building algorithmic trust.
Business
How CDNs impact crawling and SEO explained by Google
Discover how CDNs impact crawling and SEO, their benefits for performance, and how to avoid pitfalls like server errors and blocked bots.
Business
Redefining SEO: How training search engines is shaping the future of digital content
Explore how SEO evolves in the AI age, shifting from "optimisation" to "training" search engines for better digital content relevance.
Business
Google’s AI overviews see unpredictable shifts in search visibility
Google’s AI Overviews continue to fluctuate, rising to 12% in July before dropping back to 7%, affecting SEO strategies for content creators.
Business
Google Search Console introduces a new recommendation feature
Discover Google Search Console's new recommendations feature, offering actionable insights to boost your website's performance on Google Search.
Business
How to integrate SEO and content marketing for optimal results
Learn how to integrate SEO with content marketing to enhance online visibility and engagement with practical tips and strategies.
Business
Google’s AI overviews are linked to a decline in mobile searches
Discover how Google's AI overview rollout in May 2024 led to a notable drop in mobile searches and its impact on overall search behaviour.
