Instagram has rolled out a new feature that allows creators to pin their own comments on posts and Reels. The update marks a shift from the previous system, where only audience comments could be pinned. By giving creators the option to place their own remarks at the top of a conversation, Instagram aims to make it easier for key messages to stand out.
A new way to highlight creator messages
Until now, pinned comments on Instagram have primarily been used to showcase positive audience responses or highlight community engagement. The latest change allows creators to highlight their own thoughts, calls to action, or clarifications directly beneath their content.
The move may appear small, but it offers creators a simple way to ensure their most important messages are not buried under the flood of replies. Whether it is promoting a new project, reminding viewers to follow a link, or clarifying details about a post, creators now have a direct tool to manage how discussions around their content are shaped.
Driving engagement and guiding conversations
For creators, the ability to pin their own comments opens up more options for driving audience interaction. By keeping their remarks at the top, they can set the tone for discussions, encourage participation, and keep conversations focused.
Pinned comments can be used to share links, provide additional context, or guide specific types of engagement, such as asking followers to tag a friend or visit a profile link. With their own words placed front and centre, creators can make sure viewers see and respond to the messages that matter most.
The change also gives creators a chance to reinforce their branding and communication style. Rather than relying only on captions or visual content, they can now use pinned comments as an extra layer of interaction that supports their goals.
More control over community interactions
Instagram’s update gives creators a greater sense of control over how their content is received and discussed. The feature enables them to highlight the most relevant aspects while maintaining a consistent tone in the comment section.
For many creators, engagement is central to building and sustaining their communities. By making pinned self-comments available, Instagram has provided another way to strengthen connections, manage discussions, and encourage active participation.
The update reflects Instagram’s broader focus on improving how creators interact with their audiences, ensuring they have the tools to shape their online presence effectively.
