Level3AI raises US$13 million seed funding to scale AI-driven customer engagement across APAC
Level3AI raises US$13 million in seed funding to scale enterprise AI customer engagement across Asia-Pacific markets.
Singapore-based Level3AI has raised US$13 million in seed funding as it looks to expand its presence across Asia-Pacific and position itself as a trusted partner for enterprise customer engagement powered by artificial intelligence. The round was led by global venture capital firm Lightspeed, with participation from BEENEXT, 500 Global, Sovereign’s Capital, and Goodwater Capital.
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Founded in July 2024, Level3AI is an AI-native company focused on building enterprise-grade AI agents that support full-cycle customer engagement across voice, email, and chat channels. The company targets large organisations seeking to improve service quality and operational efficiency without sacrificing reliability or control. Its stated aim is to ensure that every customer interaction reflects the organisation’s best service standards, delivered consistently at scale.
The funding marks a significant milestone for the Singapore-based startup, which has operated profitably while bootstrapped for the past 18 months. With fresh capital in place, Level3AI plans to accelerate research and development while expanding its footprint across key APAC markets, where enterprises are under growing pressure to modernise customer engagement without disrupting existing systems.
Enterprise-grade AI agents with guaranteed outcomes
At the core of Level3AI’s proposition is its focus on outcome-driven customer engagement rather than traditional software licensing. Unlike earlier generations of chatbots that often struggle with complex workflows, the company’s AI agents combine advanced language models with deep integration into enterprise systems and operational playbooks. This approach is designed to deliver consistent, human-quality interactions across high-volume customer touchpoints.
Level3AI differentiates itself by guaranteeing specific performance metrics, such as customer satisfaction scores or conversion rates. If agreed targets are not met, the company offers a full refund. This guarantee-backed model reflects confidence in its proprietary “Deterministic Backbone” architecture, which separates critical flow control, state management, and decision boundaries from probabilistic AI components. AI is invoked only where human-like judgement is required, enabling predictable, auditable outcomes at scale.
According to the company, this architecture addresses a key concern among enterprises adopting AI for customer engagement, namely reliability and governance. By ensuring that core processes remain deterministic, organisations retain greater control over how AI agents behave, while still benefiting from natural language capabilities where they add the most value.
“The previous generation of chatbots simply can’t deliver the quality that enterprises need,” said Dr Harry Yu, co-founder and chief executive officer of Level3AI. “With recent advancements in AI, we saw an opportunity to elevate customer experience at scale. We don’t sell AI software; we sell guaranteed customer experience outcomes. That’s how we ensure quality, not just promise it.”
Built for APAC’s linguistic and operational complexity
Level3AI’s platform has been designed specifically for the linguistic, cultural, and operational diversity of the Asia-Pacific region. The system supports nuanced use cases such as gender-appropriate forms of address in Malaysia and multilingual code-switching in markets like Hong Kong, where customers often move seamlessly between languages within a single interaction.
The platform is also system-agnostic, allowing it to integrate with existing customer relationship management tools, ticketing platforms, telephony systems, and internal enterprise software. This enables organisations to deploy Level3AI without replacing legacy systems or significantly altering established workflows, a factor that often slows AI adoption in large enterprises.
Since its launch, Level3AI has supported more than 10 million customer interactions for over one million end consumers across the region. Its client base includes APAC brands such as GetGo, Carousell, Yuu Rewards, and Carsome. In one long-term deployment with GetGo, Level3AI maintained a reported customer satisfaction rate of 95 percent over 18 months. This performance contributed to GetGo being recognised in one of Singapore’s top Customer Service Awards.
The company’s early traction reflects growing demand among enterprises for AI solutions that go beyond experimentation and pilots. Many organisations are now seeking production-ready systems that can operate at scale, meet compliance requirements, and deliver measurable business outcomes.
Funding to accelerate expansion and product development
The seed round was led by Lightspeed, a global multi-stage venture capital firm with a track record of backing enterprise, consumer, health, and fintech companies. The firm believes Level3AI is well positioned to address a significant opportunity in the APAC customer engagement market, where service expectations continue to rise alongside labour and operational costs.
“Level3AI has built one of the most impressive AI agents we’ve seen, delivering human-level customer experiences at enterprise scale,” said Pinn Lawjindakul, partner at Lightspeed. “The company is well positioned to transform customer engagement for enterprises across Asia-Pacific, and we are excited to support its journey toward becoming a category-defining company in the region.”
Level3AI plans to use the funding to deepen its investment in research and development while scaling go-to-market efforts across APAC. The company sees an inflection point where enterprise demand, AI capability, and operational readiness are aligning, creating favourable conditions for rapid expansion.
With the business model already proven through profitable deployments, the company is now focused on scaling execution. Dr Yu noted that the priority is to become a long-term, trusted partner for enterprises rather than a point-solution vendor. “Having proven the model, now is the right time to scale. Market demand and AI capabilities have reached a clear inflection point. The focus is on becoming the most trusted, go-to partner for APAC enterprises looking to transform their customer engagement through AI,” he said.
