Meta is reportedly working on a standalone app for its AI assistant, Meta AI, as it looks to compete more effectively with leading chatbot services like OpenAI’s ChatGPT and Google’s Gemini.
Meta AI is available only through a website and within Meta’s platforms, including Facebook and WhatsApp. However, according to CNBC, the tech giant could introduce a dedicated Meta AI app as early as its next fiscal quarter, which runs from April to June. This move could position Meta as a stronger player in the growing AI chatbot market.
Subscription service in the works
Meta is also considering launching a paid subscription for Meta AI, which would offer extra features, though the company has not disclosed what those will be. CNBC reports that the pricing details remain unknown at this stage. If introduced, this subscription model could help Meta monetise its AI efforts and compete with paid tiers offered by rival chatbot services.
Meta AI has gained significant traction, with over 700 million active monthly users. The AI assistant is a key part of Meta’s broader strategy to become a leader in artificial intelligence. The company has also been heavily investing in “open” AI models like Llama, which it hopes will help build a competitive ecosystem against OpenAI’s offerings.
Meta’s AI conference to take place in April
In addition to developing a standalone app and subscription service, Meta is preparing to host its first-ever AI-focused developer conference, LlamaCon, in late April. The event is expected to highlight Meta’s latest AI advancements and provide insights into the company’s future plans in the artificial intelligence space.
As Meta continues to expand its AI capabilities, launching a dedicated chatbot app could help it gain a stronger foothold in the competitive AI industry. With the rise of AI-powered assistants, the company’s latest developments suggest it is committed to keeping pace with leading players in the market.
