Microsoft’s Copilot AI assistant will soon be available on Samsung’s upcoming 2025 range of televisions and smart monitors. The integration marks the first time the virtual assistant is coming to TVs, offering viewers a new way to interact with their entertainment systems.
With Copilot built into Samsung devices, users can ask for film recommendations, spoiler-free episode summaries, and answers to general questions. On screen, the AI assistant will take on a “friendly, animated presence” inspired by Microsoft’s previously revealed opalescent Copilot design. The on-screen character resembles a beige, chickpea-like figure, bouncing around the display and moving its mouth in sync with its spoken responses.
Easy access and personalised features
Copilot will be pre-installed on supported Samsung TVs and monitors, appearing across Samsung’s Tizen operating system, Samsung Daily Plus, and Click to Search. Users can activate it either through a voice command or by selecting the Copilot icon with their remote. Pressing the microphone button on the remote allows viewers to speak directly to the assistant.
Microsoft has highlighted that logging into the Copilot app will create a more “personal” experience. Once signed in, the AI assistant will be able to reference previous conversations and user preferences, making its recommendations more relevant and tailored to individual needs.
Available across Samsung’s 2025 range
The rollout of Copilot will cover Samsung’s 2025 television lineup, including Micro RGB, Neo QLED, OLED, The Frame Pro, and The Frame models. It will also extend to the company’s latest smart monitors, such as the M7, M8, and M9. Microsoft has further confirmed plans to expand Copilot to LG televisions in the future, signalling a wider push into the smart TV market.
This launch marks a significant step in Microsoft’s efforts to extend its AI assistant beyond traditional devices, such as laptops and smartphones, making AI-driven support a standard feature of home entertainment systems.
