Mark your calendar for July 9, as Samsung has confirmed its highly anticipated summer Unpacked event date. The event will take place at 10AM ET in Brooklyn, New York, and will be streamed live on Samsung’s official YouTube channel, ensuring you can tune in from wherever you are.
This year’s Unpacked teaser features the phrase “Ultra Unfolds,” accompanied by an upbeat soundtrack that hints at something sleek, exciting, and possibly game-changing. Given the wording, you can safely expect the long-rumoured foldable Ultra phone to debut finally—likely the Galaxy Z Fold 6 Ultra.
A thinner foldable may be coming your way
If you’ve been following the chatter around Samsung’s next-gen foldables, you’ve probably heard the buzz about thinner designs. The Unpacked Invite supports this theory, visually suggesting a more compact and slimmed-down device. That would fit neatly into recent trends in the foldable market, where manufacturers aim for less bulk and more polish.
For anyone who’s struggled to fit their current foldable phone into pockets or bags, this change is likely to be a welcome one. Imagine a powerful foldable phone that feels as light and pocketable as a standard handset—Samsung may just be about to deliver on that promise.
Pre-order perks: Get US$50 credit now
As is tradition, Samsung already offers an incentive to get you thinking ahead. If you reserve a device before the official reveal, you’ll receive a US$50 credit at Samsung.com. While it might not cover your entire wish list, it will undoubtedly help pick up accessories—especially protective cases, which aren’t cheap.
For instance, Galaxy Z Fold 6 cases currently cost between US$85 and US$100. So, if the new Ultra phone has a hefty price tag—as is often the case with top-tier tech—you may want to use that credit to keep your new device safe from the bumps and scratches of daily life.
With the foldable market heating up and Samsung facing competition from brands like Google and Motorola, this summer’s Unpacked could mark a major moment in mobile innovation. Whether you’re due for an upgrade or love to stay ahead of the curve, July 9 will be a day you won’t want to miss.
