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How advertisers should adjust their approaches on Facebook during this COVID-19 pandemic
The effects of lockdowns caused by COVID-19 are being felt by many businesses across the world as millions of people adjust to working from...
Perceptions of ad personalization [Infographic]
The belief that consumers want more targeted, personalized ads has become a digital advertising mantra. But this belief is not entirely true. Based on...
In brief: Facebook is removing its ad relevance scores in favor of more ‘granular’ metrics
Facebook has announced that it will be removing its Ad Relevance Score as part of a broader shift to more granular, relevant ad metrics...
In brief: Advertisers soon will no longer be able to set budget at Facebook ad set level
Facebook announced that beginning in September, new and existing campaigns will be moved to Facebook’s automated campaign budget allocation system. This system will...
5 Ways to Maximize the User’s Advertising Experience
There is a fierce battle raging online right now between brands and consumers, and the effects it will have on the state of marketing...
