Xiaomi announces its 2024 annual Xiaomi Fan Festival (XFF). To be held on the company's founding anniversary of April 6 each year, this event is a shared celebration between Xiaomi and its fans from around the globe, with exclusive promotions and activities in appreciation for their support. On the 14th anniversary of the company's founding, this year's festival will be held under the theme “Our iconic moment”, encouraging fans to reminisce on shared moments spent together, while anticipating new ones to come.
A special device for a special occasion
Commemorating this year's XFF, Xiaomi introduces the Xiaomi Fan Festival Special Edition of Redmi Note 13 Pro+ 5G to join its Redmi Note 13 Series lineup.1 This exclusive device is distinguished by its Mystic Silver rear finish, adorned with the Xiaomi Fan Festival logo. Created through an intricate design process, the rear CMF includes a silver film base, covered with glass. Upon this, the device features a super logo meticulously crafted using nanolithography. The result is a refractive effect, making the logo come alive with a mesmerizing play of light and shadow.
Encased in an exclusive box with silver embossing and logo, Xiaomi Fan Festival Special Edition comes with an exclusive wallpaper that complements the device's metallic back, in addition to a variety of Xiaomi Fan Festival-themed stickers, letting users create their own unique logo pattern. This collection not only celebrates the technological prowess of Xiaomi but also offers fans a tangible way to connect with the brand, making the special edition device a cherished memento of the Xiaomi Fan Festival.
Xiaomi Fan Festival Special Edition is available for purchase from 4 April onwards in Singapore at SGD 569 (RRP: SGD 599). From 4 April to 22 May, it can be purchased at Authorised Xiaomi stores, and online via Shopee and Lazada. The limited edition set is available while stocks last.
Images and one-pager for the Xiaomi Fan Festival Special Edition of the Redmi Note 13 Pro+ 5G can be found here: Redmi Note 13 Pro+ 5G XFF Special Edition.
History of Xiaomi Fan Festival
First held in 2012 on the second anniversary of the company's founding, Xiaomi Fan Festival (XFF) has become an annual celebration on April 6 to express appreciation for Xiaomi Fans.
XFF began in Mainland China, before being introduced to India and Indonesia in 2015, and finally entering European markets in 2018. It now extends to over 40 countries and regions worldwide.
