You've heard the buzz. “Content is king,” they say. “Content is everything,” even. Content marketing is a relatively new way of marketing that offers free media-type content to your audience in exchange for their attention.
Unlike traditional marketing, which interrupts customers to get noticed, content marketing provides content that your customers want to get their permission to market a product or service.
The team from Brafton have put together an interesting comparison of the different critical pieces of content marketing to share on your website in this infographic.