Apple has officially ended support for its Clips video-editing app, marking the conclusion of an eight-year run for the lightweight tool designed for creating and sharing short videos. The company has removed the app from the App Store and confirmed that it will no longer be updated or available for new downloads.
The rise and evolution of Clips
Launched in 2017, Clips was introduced as a simple and engaging way for users to combine videos, music, text, and filters, with a strong focus on social media sharing. It aimed to offer a middle ground between the casual style of social apps and the more advanced tools found in professional editing software.
Over the years, Apple steadily improved the app with new features, including augmented reality (AR) effects powered by the company’s ARKit technology. Users could overlay animated stickers, captions, and emojis in real-time, bringing a playful and creative dimension to short video creation. Later updates introduced more advanced editing options, refined user controls, and integration with newer iPhone and iPad hardware capabilities.
Despite these updates, the pace of development slowed significantly in recent years. Many users noticed that Apple’s focus appeared to be shifting towards other creative and productivity tools within the iOS and iPadOS ecosystems.
Apple confirms discontinuation
Apple confirmed the app’s discontinuation through an update on its official support page. The notice reads: “The Clips app is no longer being updated, and will no longer be available for download for new users as of October 10, 2025.”
This means that while existing users can continue to access and use Clips on their devices, the app will no longer receive future updates or technical support. The company also advised users to save their video creations directly to the Photos library to ensure their content is not lost in the event of future operating system changes.
The support page provides step-by-step instructions on exporting videos, with or without special effects, to help users preserve their projects even after the app becomes incompatible with newer software versions.
Looking forward to Apple’s creative tools
Apple has not announced a direct replacement for Clips, though many of its creative features overlap with tools available in the Photos app and iMovie. The company continues to invest in creative technologies across its devices, including AI-driven editing tools and enhanced camera features within iOS.
Clips’ discontinuation may signal a broader shift in Apple’s strategy towards integrating lightweight creative tools directly into its core apps, rather than maintaining standalone ones. While the app never reached the viral success of major social media editing platforms, it held a loyal user base who valued its simplicity and Apple-centric design.
As Apple continues to evolve its software ecosystem, the end of Clips reflects the company’s ongoing focus on streamlining user experiences while maintaining powerful creative options within its devices.
