Glance, the world’s leading smart lock screen platform, revealed its Glance Smart Lock Screen Trends Report Indonesia 2024. This report, developed with Mindshare, showcases how “glancing” has become a notable digital habit in Indonesia, the world’s fourth-largest smartphone market. Covering data from January to September 2024, the findings highlight that over 30 million Indonesian users rely on Glance for personalised content and experiences. Collectively, users recorded over 117 billion glances and 2 billion taps during this period.
Glance has become an integral part of everyday life in Indonesia, offering instant access to news, entertainment, and cultural content without needing to unlock the phone. The platform not only connects users to their interests but also provides brands with opportunities to engage with audiences in unique and meaningful ways.
Connecting culture and daily life
Indonesians use Glance to engage with content that reflects their cultural values and traditions. During key events like Independence Day, Glance recorded 1.1 billion glances, where users celebrated national milestones. Similarly, Ramadan saw a surge of 1.9 billion glances as people accessed recipes, wellness tips, and faith-based content. During the Pilkada regional elections, users interacted with Glance 660 million times, staying informed about democratic events.
Beyond cultural content, Indonesians use Glance for health, beauty, and lifestyle improvements. Topics on health and wellness garnered 3.9 billion glances, while beauty-related content reached 3.6 billion glances. These figures reflect a growing focus on personal well-being and effortless access to curated content that supports healthier lifestyles.
A hub for real-time updates and entertainment
The platform has also become a leading source of real-time news and entertainment. News content led with 7.2 billion glances and 152 million taps, offering users instant updates on trending stories. Gaming, another significant feature, saw 277 million free-to-play games completed on Glance. Additionally, users spent over 240 million hours watching curated videos on various topics, reinforcing Glance’s position as a one-stop hub for information and inspiration.
Glance’s innovative approach has captivated users by enabling effortless exploration. Nearly 50% of user interactions are spontaneous, making the platform an ideal space for brands to foster engagement. Advertisers benefit from strong Return on Ad Spend (ROAS) by leveraging seamless one-tap connections that lead to app downloads and enhanced user experiences.
Industry leaders praise Glance’s impact
Bikash Chowdhury, Chief Marketing Officer at Glance, shared, “Our journey in Indonesia has been nothing short of inspiring. In just a few years, Glance has become a trusted and respected platform, deeply woven into the daily lives of Indonesian users. We’re excited to see how deeply our platform has resonated as a daily source of news, entertainment, and inspiration. Our journey has only just begun, and we’re looking forward to scaling further and pushing the boundaries of innovation to create even more valuable experiences that blend effortlessly into the lives of our users in the country.”
Vasuta Agarwal, Chief Business Officer of InMobi Consumer and Performance Advertising, added, “Glance has transformed the smartphone experience for Indonesian users by delivering all their daily needs on a single platform which has unlocked a new level of engagement, allowing brands to connect with audiences beyond traditional ways. This is a tremendous opportunity to reshape how brands interact with users, creating a mutually beneficial relationship that is both dynamic and meaningful.”
Sudesh Puthran, Managing Director of Mindshare, emphasised the shift in advertising, noting, “The advertising ecosystem must change how it connects with consumers, creating simplified consumer journeys, relevant, interactive experiences, and authentic content. Glance meets Indonesian users’ demands by capturing big moments, tailoring experiences to the time of the day, and offering deeply immersive and connected journeys that bridge the online and offline worlds.”
AI-powered personalisation drives engagement
Glance uses AI to deliver tailored experiences directly on the lock screens of Android smartphones. These experiences include instant games, live game streaming, news, sports, lifestyle, fashion, entertainment, and shopping. By collaborating with reputable publishers, content creators, and developers, Glance ensures users receive premium, relevant content without downloading additional apps or unlocking their phones. This seamless integration of AI-powered personalisation simplifies user engagement, redefining how Indonesians interact with their devices.
