Global electronics manufacturer GREE has officially opened a new office in Singapore as part of its strategic push into Southeast Asia. The move signals a major step in the company’s ongoing efforts to grow its international presence, particularly in the Asia-Pacific region.
Recognised as the world’s top air conditioning brand, GREE has led the global household air conditioner market for 18 consecutive years, based on research by Euromonitor International. Its commercial air conditioning portfolio includes ten major series and thousands of models designed to serve a wide range of settings—from skyscrapers and transport hubs to data centres, hospitals, and factories.
Building on global leadership
According to Euromonitor, GREE was the global leader in split air conditioners in 2024 and has maintained its top ranking in China’s central air conditioning market for 13 years running. In 2024, the company captured over 15% of China’s market, outperforming major competitors. Specific product lines also performed strongly, with market shares of 12.7% in modular units, 20% in VRF systems, and 35.6% in unitary air conditioners.
These results reflect GREE’s focus on innovation, backed by 46 proprietary technologies developed in-house. The brand aims to offer complete, scenario-based cooling solutions tailored to various sectors and environments.
Singapore as a strategic base
Singapore will serve as a central hub for GREE’s business activities across Southeast Asia. With a growing customer base in Malaysia and Indonesia, GREE sees Singapore as an ideal platform to coordinate regional strategy, investments, and market research.
The local office will also help the company align with Singapore’s high energy-efficiency standards, such as the Green Mark Platinum certification. Additionally, Singapore’s ecosystem of world-class engineering and design consultants—including Arcadis and Arup—provides a strong foundation for piloting and scaling new innovations.
Among these innovations is GREE’s “Zero Carbon Source” photovoltaic storage system, which boasts a direct-drive efficiency of 99.04%. Its permanent magnet synchronous variable frequency water chiller has also been installed at GlobalFoundries’ semiconductor facility, making it the first Chinese brand deployed in such a setting.
Tailored solutions for the local market
The Singapore branch will establish a three-part service framework covering after-sales support, technical training, and distributor partnerships. The team plans to collaborate with local institutions to develop training programmes, while also providing hands-on product demonstrations through channel partners.
Given Southeast Asia’s coastal and humid climate, GREE will offer customised technologies such as Black Fin heat exchangers, which improve corrosion resistance by 67% compared to traditional blue fin models. These enhancements are designed to extend product lifespan and performance in challenging conditions.
GREE has also introduced several new products in Singapore, including the CHARMO split wall-mounted series, FREE MATCH systems, and advanced VRF solutions. All units feature technologies designed specifically for local needs.
These include a multi-stage filtration system with PM2.5 and plasma (Colasma) filters to reduce dust, bacteria, and allergens. Intelligent features like self-cleaning, i-Feel temperature sensing, and remote management via the GREE+ app help simplify maintenance while improving indoor air quality. Wi-Fi connectivity and smart controls also allow users to monitor energy use and control home environments more efficiently.
GREE’s entry into Singapore marks a major milestone in its regional strategy and underscores its commitment to delivering high-performance, energy-efficient air conditioning systems suited to local conditions.
