Luckin Coffee has announced a new collaboration with Honor of Kings, one of the world’s most popular multiplayer online battle arena (MOBA) games, bringing gaming culture into its café experience. The partnership, which launches in Singapore, introduces themed beverages, limited-edition merchandise and special in-store and digital rewards.
New flavours with a gaming twist
The collaboration begins with the Brown Sugar Boba Latte, available from 2 October. This drink blends velvety latte made with IIAC Gold Award-winning Arabica espresso beans and chewy brown sugar konjac boba. Fans who purchase two drinks in a single transaction can receive an exclusive Luckin Coffee x Honor of Kings Honor In Hand Sticker Pack. A Legendary Duo combo priced at S$13.90 includes two drinks and a blind packet keychain featuring surprise character designs.
From 16 October, two peach-inspired drinks join the menu. The Peach Fizzy Americano gives espresso a sparkling, fruity upgrade with juicy peach chunks and fizzy bubbles, while the Peach Iced Tea offers a delicate jasmine tea brewed with 3,000 blossoms per 600g of leaves and infused with naturally ripened honey peaches. Both drinks contain no fat and aim to refresh in Singapore’s warm climate.
Alongside the drinks, customers can purchase the Sisterly Duo combo from 16 October for S$13.90. This set includes two drinks and a Luckin Coffee x Honor of Kings PopSocket in one of two designs: Da Qiao: Koi Whirlpool or Xiao Qiao: Blossom Breeze.
Exclusive events and perks at Jewel Changi Airport
To celebrate the launch, Luckin Coffee is hosting special activities on 4 and 5 October at its Jewel Changi Airport outlet. Fans who cosplay as an Honor of Kings hero and post on social media with the hashtag #LuckinSGXHonorOfKings while tagging Luckin Coffee will receive a limited-edition merchandise set, with only 20 sets available each day.
Visitors can also enjoy check-in perks by following Luckin Coffee Singapore on Instagram, TikTok or Xiao Hong Shu and leaving a comment on the brand’s latest post. Participants will receive a special button badge, limited to 1,000 pieces. Every drink purchase during the event period also comes with a scratch card offering prizes such as coffee vouchers, exclusive items and even a 30-cup coffee package.
Digital rewards and in-game benefits
Beyond the café, Luckin Coffee is extending the experience to the digital world. From 2 October to 2 November, fans who follow the brand on social media can redeem a limited in-game sticker using the code HONORINHANDLUCKINSG. There are also in-game Merchant Rewards with exclusive coupons: from 2 to 8 October, players can unlock 50% off or buy-one-get-one offers for the Brown Sugar Boba Latte; from 16 to 22 October, similar promotions apply to the Peach Fizzy Americano and Peach Iced Tea.
Additionally, starting 2 October, a special six-month gameplay feature will be available exclusively at Luckin Coffee Jewel Changi Airport, giving visitors an interactive gaming experience that connects the physical and virtual worlds.
This partnership marks Luckin Coffee’s continued push to blend lifestyle with entertainment, while giving Honor of Kings fans a fresh way to engage with the game outside the screen. Customers can explore the new offerings and locate the nearest Luckin Coffee store through the brand’s mobile app.
