Next week, OpenAI will unveil the GPT Store, a new marketplace for tailor-made ChatGPT versions. This development, first shared in an email to developers and reported by The Information, aligns with CEO Sam Altman's vision of providing everyone with efficient AI agents. The launch represents a significant step in OpenAI's strategy for the future.
Making AI more accessible and customisable
Speaking at DevDay, Sam Altman emphasised the need for AI that is “smarter, more personal, more customisable, and can do more on your behalf.” He envisages a future where users request tasks from their computers, which will then autonomously complete them. This approach is fundamental to the conception of the GPT Store.
Initially revealed on November 7 during OpenAI's developer conference, the GPT Store has sparked the creation of thousands of diverse GPTs. These range from web design to tax consulting, with the unique feature that they can be created using plain English, eliminating the need for coding skills. The proliferation of these GPTs is reminiscent of the early days of the internet, with varying degrees of usefulness in these early iterations.
Overcoming challenges and setting new directions
The GPT Store's launch was delayed due to internal upheavals at OpenAI in November, including Altman's unexpected departure. Despite these challenges, Altman remains committed to positioning GPTs as a cornerstone of OpenAI's future, addressing concerns about ChatGPT's practicality. However, several unresolved issues must be addressed as the GPT Store becomes publicly accessible.
Monetisation strategies and potential challenges
A primary concern is the GPT Store's revenue model. Until now, GPTs have been exclusive to ChatGPT Premium subscribers, who pay a monthly fee of US$20. The store's opening to free users raises questions about OpenAI's monetisation plans, particularly in light of Altman's promise to remunerate top GPT developers. “Revenue sharing is important to us,” Altman stated, highlighting a commitment to reward popular and useful GPTs creators financially.
The GPT Store might resemble Apple's App Store or Google Play Store, but this model has faced criticism for perceived monopolistic practices and high fees. Ensuring a competitive and thriving ecosystem is crucial, especially considering OpenAI's previous criticisms for overshadowing smaller AI startups.
Addressing security and utility concerns
Security remains a concern, as vulnerabilities have been found in GPTs, such as hackers extracting instructions and source documents used in their creation. While OpenAI has patched significant vulnerabilities, these security risks could deter businesses from developing GPTs.
The overarching question is the actual utility of GPTs compared to ChatGPT. While some tested GPTs have shown promising results, it's uncertain whether they significantly surpass ChatGPT's capabilities. This aspect will be a critical factor in the GPT Store's success.
