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Saturday, July 13, 2024

Instagram tests new ‘Collections’ feature for public profiles

Instagram is testing a new 'Collections' feature on profiles, allowing users to showcase interests publicly and potentially enhancing connections and brand visibility.



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is trialling a new feature that allows users to display their interests publicly through ‘Collections' on their profiles. This update, shared by app researcher Alessandro Paluzzi, introduces a space on Instagram profiles where anyone can view a user's Collections within the app.

Showcasing personal interests

This feature could be useful for users to highlight their favourite things, such as celebrities, books, or movies. Doing so could provide deeper insights for visitors, helping them decide whether to follow the user or not.

Building on existing features

The public Collections concept builds upon the collaborative Collections feature introduced by Instagram in March. This existing feature enables users to start a private chat about a post, where any participant can add posts to the conversation. The new public Collections idea extends this concept, focusing more on individual interests than group chats.

Still in development

Instagram has been working on this feature since September, with Paluzzi revealing various aspects of how the posting process might work. Although it's still being prepared for release, Instagram is making steady progress in its . Once launched, this feature could create new ways for users with similar interests to connect.

Potential for brands

The feature could also benefit brands, providing them another platform to display their products, assuming they become available on brand profiles. However, there is a concern that it could lead to cluttered profiles, something Instagram has been trying to avoid.

Awaiting official launch

The release date for Instagram's new profile Collections feature is still unknown, but it is anticipated to be announced soon. The feature represents an intriguing experiment in how social media platforms can evolve to showcase user interests better and facilitate connections.

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Nurin Sofia
Nurin Sofia
Nurin Sofia is a news editor at Tech Edition. Her interest is in technology and startups, occasionally crunching news for gaming. Sofia enjoys playing video games, going on bike rides, and gardening when she isn't behind a keyboard.

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