Sony is set to highlight its latest advancements in media technology at IBC 2025, with an exhibit designed to show how hardware, software, cloud and artificial intelligence can come together to transform content creation. The showcase will demonstrate how connected workflows can enhance efficiency across news, live production, and filmmaking.
Next-generation tools for production
At the centre of the exhibit will be Sony’s hardware lineup, including camcorders, studio cameras, monitors, switchers and storage solutions. These will be integrated with the company’s cloud services, IP platforms and AI tools to present an end-to-end production ecosystem.
A major focus will be the evolution of spatial content production and virtual production. Sony will present its VENICE 2 digital cinema camera, the OCELLUS camera tracking system, and new LED displays, including the Crystal LED CAPRI and VERONA. The updated Virtual Production Tool Set (Ver3.0), due for release in December 2025 or later, will also be demonstrated.
The new version introduces features such as viewing angle colour correction, ray tracing acceleration, and colour calibration for third-party cameras. It also includes a simplified approach to match-move work using camera trajectory data captured with the OCELLUS system. All features will be available as a free update.
Expanded creative workflows
Sony is also updating its Cinema Line cameras with new capabilities. The FX3 and FX30 models now support Blackmagic RAW recording via HDMI when used with Blackmagic Video Assist devices. From February 2026, the FR7 will support OpenTrackIO, SMPTE’s open-source virtual production protocol, enabling standardised lens data output and easier integration with third-party tools and computer graphics engines.
In addition, German media processing company nablet has released the X-OCN Media Extension plug-in for macOS, allowing X-OCN footage from the VENICE 2 and BURANO cameras to be edited in Final Cut Pro. This functionality requires macOS Sequoia 15.6 or later.
Sony will also demonstrate the VENICE Extension System Mini working alongside the Spatial Reality Display (ELF-SR2) in a 3D production workflow. This setup enables glasses-free, real-time monitoring of 3D images on set, allowing immediate and accurate depth checking while improving efficiency and visual quality.
Focus on sustainable innovation
Beyond technology, Sony will use its IBC 2025 presence to showcase its sustainability efforts under its Road to Zero initiative. The company’s stand will feature Polygood panels made entirely from recycled and recyclable plastics, including reclaimed medical equipment and food packaging waste. The production process leaves no residual waste, with leftover materials reintegrated into new panels.
The panels, free from additives or binders, are designed for durability and can be fully recycled. Sony’s stand will also include recycled plastic furniture, which the company plans to reuse for at least the next three years. These initiatives aim to demonstrate how sustainable practices can be incorporated into large-scale industry events while supporting a circular economy.
Sony’s combination of advanced creative tools and sustainable practices positions its IBC 2025 showcase as both a forward-looking technological exhibit and a demonstration of environmental responsibility.
