Tag: Advertising

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How businesses can leverage location-based marketing

For business owners, coming up with ways to build your brand is critical. Often, smaller firms have more niche audiences, so their strategies have to be...

7 Digital marketing tips for small businesses in 2021

With the COVID-19 surrounding every aspect of everyday life, small businesses search for ways to adapt. Here's a list of 7 digital marketing tips...

Digital ad fraud, is blockchain truly the solution?

No longer do we live with media; we live within the media. Despite the painful budget cuts these days, organisations are now investing more...

US users now able to switch off political ads in view of the 2020 election

Facebook announced earlier this month that it will be labelling state-backed media on its platform, a commitment that is 8 months overdue given it...

Cookie-based advertising is now available on Microsoft

On Monday, Microsoft announced that cookie-based experiments are now available on Microsoft Advertising. If the option is selected, the customer will only be shown...

How advertisers should adjust their approaches on Facebook during this COVID-19 pandemic

The effects of lockdowns caused by COVID-19 are being felt by many businesses across the world as millions of people adjust to working from...

Perceptions of ad personalization [Infographic]

The belief that consumers want more targeted, personalized ads has become a digital advertising mantra. But this belief is not entirely true. Based on...

In brief: Facebook is removing its ad relevance scores in favor of more ‘granular’ metrics

Facebook has announced that it will be removing its Ad Relevance Score as part of a broader shift to more granular, relevant ad metrics...

In brief: Advertisers soon will no longer be able to set budget at Facebook ad set level

Facebook announced that beginning in September, new and existing campaigns will be moved to Facebook’s automated campaign budget allocation system. This system will...

5 Ways to Maximize the User’s Advertising Experience

There is a fierce battle raging online right now between brands and consumers, and the effects it will have on the state of marketing...

6 Facebook Ad Tips That Help To Improve Conversions [Infographic]

Almost every social media platform has its own fully integrated advertising system, from Facebook to LinkedIn, brands can utilize these advertising tools to help...

Why We Love Targeted Ads (And You Should, Too!)

Many of the world's leading companies today are capitalizing on behavioral marketing to reach consumers via targeted ads. Also known as behavioral targeting, it...