Tag:
Advertising
Business
Google backtracks on blocking third-party cookies
Google reversed its plan to block third-party cookies and is discussing a new path with regulators, leaving advertisers and consumers waiting.
Business
How to integrate SEO and content marketing for optimal results
Learn how to integrate SEO with content marketing to enhance online visibility and engagement with practical tips and strategies.
Business
Amazon introduces sponsored TV. ads to the U.K., following U.S. success
Amazon launches sponsored TV. ads in the U.K., offering brands new advertising opportunities on streaming platforms like Freevee and Twitch.
Business
Google Ads introduces the tCPA Insight Box for Demand Gen campaigns
Discover Google Ads' new tCPA Insight Box for Demand Gen campaigns to optimise ad spend and improve campaign performance.
Business
Google updates the rules for synthetic content in political ads
Google updates its political content policy, requiring clear disclosure of synthetic or digitally altered content in election ads to combat misinformation.
Business
Groundbreaking study reveals pivotal role of “Optimal Attention” in boosting brand outcomes
New study by Playground xyz demonstrates how targeted consumer attention dramatically enhances brand outcomes, underscoring the importance of creative content.
Business
Advertising opportunities around the 2024 Olympics, highlighted by X
Discover X's advertising opportunities around the 2024 Paris Olympics, which offer prime opportunities for brand tie-ins and engagement with sports fans.
Business
Integral Ad Science expands brand safety and suitability measurement for YouTube
Integral Ad Science broadens YouTube ad safety with updates for Performance Max and Demand Gen, ensuring global coverage and data-driven insights.
