Tag:
Campaigns
Business
Google backtracks on blocking third-party cookies
Google reversed its plan to block third-party cookies and is discussing a new path with regulators, leaving advertisers and consumers waiting.
Business
New feature: Microsoft Advertising introduces brand lists for Performance Max
Microsoft Ads launches brand lists for PMax campaigns, offering better control over ad placements and brand safety for advertisers.
Business
Meta introduces event coverage stats for advertisers
Meta's new event coverage feature in the Conversions API helps advertisers understand data transmission, improving ad targeting and performance.
Business
Google updates the rules for synthetic content in political ads
Google updates its political content policy, requiring clear disclosure of synthetic or digitally altered content in election ads to combat misinformation.
Business
B2B audience targeting: Meta ads as a LinkedIn alternative
Reach ideal B2B customers on Meta Ads for a fraction of LinkedIn's cost. Use these ad creative and targeting strategies.
Business
Toyota’s ‘born to roam’ campaign stopped by ASA for promoting off-road driving
The ASA bans Toyota's 'Born to Roam' ad campaign for encouraging off-road driving, a first in environmental advertising rulings, emphasising the importance of responsible environmental messaging.
