Tag:
Campaigns
Business
Direct mail emerges as the leading tool for audience targeting
Direct mail's precise targeting boosts campaign effectiveness and integrates smoothly with digital strategies, becoming a top marketer advantage.
Business
Google Ads API v17_1 introduces powerful new tools and updates
Discover the new features in Google Ads API v17_1, offering improved control, insights, and flexibility for advertisers and developers.
Business
Google transitions from Smart Campaigns to Performance Max
Google integrates Smart Campaigns into Performance Max, signalling a shift to AI-driven advertising solutions.
Business
Google introduces enhanced reporting and AI tools for advertisers
Google is rolling out new PMax reporting and AI tools to enhance ad creation and transparency, helping advertisers create more effective ads.
Business
Google backtracks on blocking third-party cookies
Google reversed its plan to block third-party cookies and is discussing a new path with regulators, leaving advertisers and consumers waiting.
Business
New feature: Microsoft Advertising introduces brand lists for Performance Max
Microsoft Ads launches brand lists for PMax campaigns, offering better control over ad placements and brand safety for advertisers.
Business
Meta introduces event coverage stats for advertisers
Meta's new event coverage feature in the Conversions API helps advertisers understand data transmission, improving ad targeting and performance.
Business
Google updates the rules for synthetic content in political ads
Google updates its political content policy, requiring clear disclosure of synthetic or digitally altered content in election ads to combat misinformation.
