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Tuesday, June 25, 2024

Performance Max

Integral Ad Science expands brand safety and suitability measurement for YouTube

Integral Ad Science broadens YouTube ad safety with updates for Performance Max and Demand Gen, ensuring global coverage and data-driven insights.

Google Ads introduces AI features to enhance Performance Max

Google introduces AI-generated text and image creation to Performance Max Ads, offering enhanced asset generation and creative control for U.S. advertisers.

Google’s Performance Max gets a boost with new “Search Themes” feature

Google introduces a new "Search Themes" feature for Performance Max campaigns, offering advertisers more control and enabling the AI to identify more relevant ad placements.