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Sunday, May 19, 2024
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Performance Max

Google Ads introduces AI features to enhance Performance Max

Google introduces AI-generated text and image creation to Performance Max Ads, offering enhanced asset generation and creative control for U.S. advertisers.

Google’s Performance Max gets a boost with new “Search Themes” feature

Google introduces a new "Search Themes" feature for Performance Max campaigns, offering advertisers more control and enabling the AI to identify more relevant ad placements.