Amazon Web Services (AWS) has launched its first AWS Innovation Hub in Asia Pacific, located at its Singapore corporate office. The 8,000-square-foot facility is designed to accelerate digital and AI transformation for both public and private sector organisations across the region.
This multi-million-dollar facility offers C-suite leaders and business decision-makers an immersive experience showcasing more than 30 AWS and partner solutions across 50 real-world cloud use cases. It also provides tailored roadmaps using AWS’s proprietary Vision Builder tool, which is powered by Amazon Nova, a generative AI foundation model.
Driving regional innovation with cloud and AI
The AWS Innovation Hub is part of AWS’s broader investment in Singapore, which includes a commitment of US$9 billion into cloud infrastructure by 2028. Through the Hub, AWS aims to engage over 1,000 executives and 200 tertiary students from Singapore annually.
“The AWS Innovation Hub empowers our customers to convert big ideas into real business outcomes by combining our comprehensive cloud and AI technology, proven expertise from our network of over 140,000 partners worldwide, and Amazon’s unique culture of innovation,” said Jaime Vallés, Vice President, AWS Asia Pacific & Japan. “Here at the Hub, our customers can build practical roadmaps to solve the region’s most pressing challenges and opportunities in collaboration with AWS.”
The Hub complements AWS’s global innovation ecosystem, including the AWS Builders Studio in Melbourne, the AWS Generative AI Innovation Center, and the AWS Gen AI Lofts, which are currently scheduled to appear in Bengaluru and Osaka in 2025.
A hands-on innovation experience
At the Innovation Hub, AWS curates personalised experiences for each organisation’s needs. Visitors explore three key zones: Aspiration, Acceleration, and Action.
The Aspiration Zone introduces executives to emerging technologies such as quantum computing, virtual reality, and generative AI. In the Acceleration Zone, guests see how Amazon applies its innovation culture to business challenges, featuring AWS technologies like Graviton processors, Inferentia and Trainium chips, and AWS Outposts for edge computing.
The Action Zone concludes the experience at the Working Backwards Studio, where executives use Vision Builder to translate their goals into a tangible digital transformation roadmap. This tool helps visualise large-scale ideas and tailor implementation strategies with AWS’s ecosystem of services and partners.
Technology in action across industries
The Innovation Hub features a rotating showcase of advanced solutions, highlighting regional use cases and global initiatives. Demonstrations include:
- An AI-driven farm-to-table system from Singapore-based Netatech that delivers “AI-Verified Fresh” produce using phenotyping, automation, and quality grading.
- A mini bike production line showcasing AWS’s E-bike Smart Factory, utilising digital twins, generative AI assistants, and IoT technologies to address manufacturing challenges.
- ST Engineering’s AGIL Trust platform, which supports misinformation detection and analysis through AI, now available on AWS.
- Goldman Sachs’ GS DAP blockchain platform for financial instrument lifecycle management and capital markets workflow optimisation.
- A Project Kuiper model, representing Amazon’s low Earth orbit satellite programme for delivering affordable broadband globally.
- Amazon Rufus, a generative AI-powered shopping assistant trained on Amazon’s product and customer data, already live in the US, India, and Japan.
- Hercules, an Amazon Robotics drive unit that works alongside employees in fulfilment centres to increase safety, productivity, and delivery speed.
Deloitte, a long-term AWS partner, is also showcasing its generative AI solutions designed for regulatory and legal sectors. Lee Chew Chiat, Deloitte Singapore Technology & Transformation Leader, said: “AWS and Deloitte have been working together for over seven years to help organisations turn ideas into solutions that drive real-world impact… We look forward to continuing to support leaders in achieving their strategic visions.”
The Innovation Hub also reflects Amazon’s Leadership Principles, especially “Think Big”, “Learn and Be Curious”, and “Invent and Simplify”, aiming to inspire innovation that delivers tangible value for businesses and communities across Asia Pacific.
