Chelsea Football Club has announced a new global partnership with FPT Corporation, Vietnam’s leading technology solutions provider, as part of its efforts to enhance digital capabilities and engage with fans around the world. FPT, founded in 1988, has been at the forefront of Vietnam’s rapid technology growth over the past three decades, supporting major organisations worldwide with AI-enabled services and solutions.
FPT to enhance Chelsea FC’s digital capabilities
The collaboration will see FPT bring its advanced technology expertise and skilled workforce to help Chelsea FC accelerate its digital transformation. Both organisations share a commitment to teamwork, ambition, and hard work. Together, they aim to strengthen the club’s performance on and off the pitch, while offering richer experiences to fans at home and internationally.
With experience in digital technology, software development, product engineering, and IT service management, FPT will work closely with Chelsea FC’s teams to develop solutions that align with the club’s global growth ambitions. Through this partnership, the two parties plan to create new ways for fans to connect with the club, both at Stamford Bridge and across digital platforms worldwide.
A shared vision for the future of fan engagement
Chelsea FC and FPT have outlined a shared vision to revolutionise the way the club interacts with its global fanbase. The partnership is expected to leverage technology to deepen connections, enhance engagement, and inspire both current and future generations of supporters.
Todd Kline, President of Commercial for Chelsea Football Club, highlighted the significance of the partnership during the club’s 120th anniversary year. He said, “As Chelsea FC celebrates its 120th anniversary, we know our future will be shaped not only by our commitment to success on the pitch but by the transformation of our club using technology. Vietnam has experienced significant growth in recent years and emerged as a global digital hub, thanks to the energy and spirit of its people. FPT’s expertise in core business systems, data intelligence, and AI makes them the perfect partner to propel Chelsea FC into this new era.”
The partnership comes at a time when digital innovation is playing an increasingly important role in how sports clubs engage with fans and manage their operations. FPT’s focus on technology and its proven track record are expected to help Chelsea FC stay at the forefront of these changes.
FPT’s global ambitions and commitment to innovation
Pham Minh Tuan, CEO of FPT Software and Executive Vice President of FPT Corporation, expressed excitement about the partnership, saying, “Becoming an Official Partner of Chelsea FC marks an exciting chapter in FPT’s global expansion. This partnership not only reflects our shared commitment to excellence but also showcases the transformative power of technology in enhancing performance and creating unforgettable experiences. At FPT, our vision is to bring happiness and meaningful connections to our customers and communities; and we look forward to partnering with one of the world’s top football clubs to continue making this vision a reality.”
Mark Scrivens, CEO of FPT Software United Kingdom, also shared the company’s ambitions for the UK market. He said, “Our unwavering commitment to the UK market drives us to implement cutting-edge innovations, including data analytics and artificial intelligence, that will benefit Chelsea FC, its fans, and the broader community. By leveraging these technologies, we aim to enhance on-field performance, deliver a personalised and immersive Chelsea FC experience, and foster a stronger, more connected community off the pitch.”
As Chelsea FC and FPT embark on this partnership, both sides are looking forward to the opportunities it presents to innovate and drive digital transformation within football and beyond.
