Sunday, 14 September 2025
27.8 C
Singapore
27.4 C
Thailand
19.7 C
Indonesia
27.6 C
Philippines

How to personalize your messaging to convert customers

Whether it’s through email, text messages or push notifications, businesses are now able to message and interact with customers in a wide range of ways. However, this means that brands have more competition when trying to reach customers. It’s therefore essential that content is engaging and innovative but even more important, content must be personalized.  […]

Whether it’s through email, text messages or push notifications, businesses are now able to message and interact with customers in a wide range of ways. However, this means that brands have more competition when trying to reach customers. It’s therefore essential that content is engaging and innovative but even more important, content must be personalized. 

Users want and expect marketing messages to be targeted to their interests. 80% of customers are more likely to make a purchase from companies who invest in personalization messages and become frustrated with brands who don’t. 

This confirms the power of personalization and when done right, this effective communication tool increases brand loyalty, engagement and conversions and customer retention. By using customer data such as previous purchases and demographics, businesses can tailor their digital marketing strategies to their audience’s unique and specific needs. It’s a win for both marketers and customers. 

Discover how your business can increase sales and brand loyalty with personalization as well as more top tips in this CleverTap infographic. 

How to personalize your messaging to convert customers - Infographic

Hot this week

Canon unveils next-generation video production equipment to elevate cinematic storytelling

Canon launches EOS C50, RF85mm f/1.4L VCM, and CN5x11 IAS T R1/P1 to support next-generation video production and storytelling.

CASETiFY unveils new iPhone 17 cases with enhanced protection and style

CASETiFY launches its iPhone 17 collection with upgraded cases and accessories, offering stronger protection, fresh designs, and more customisation.

Apple unveils iPhone Air, its thinnest smartphone yet

Apple unveils the iPhone Air, its thinnest smartphone yet, featuring a 48MP Fusion camera, A19 Pro chip and all-day battery life.

Google AI Mode may soon become the default search experience

Google hints its AI Mode could soon become the default search experience, sparking debate over its impact on SEO and user behaviour.

NVIDIA Blackwell Ultra sets new benchmark in MLPerf inference tests

NVIDIA’s Blackwell Ultra architecture sets new records in MLPerf Inference v5.1, boosting AI performance and reducing costs for enterprises.

Asus unveils US$4,000 ProArt P16 with 4K tandem OLED and RTX 5090

Asus launches its ProArt P16 laptop with a 4K tandem OLED, RTX 5090 GPU, and creator-focused features, priced from US$1,999.

Lenovo unveils Legion Go 2 handheld with OLED display and higher price tag

Lenovo launches the Legion Go 2 handheld with an OLED display, upgraded specs and a higher starting price of €999 at IFA 2025.

Samsung could launch two Galaxy Z Fold8 models in 2026

Samsung may release two Galaxy Z Fold8 models in 2026, including one with a square-like screen, alongside the Galaxy Z Flip8.

Apple brings new health features to older Watch models

Apple adds hypertension notifications and Sleep Score to older Watch models with watchOS 26, expanding health tools beyond its newest devices.

Related Articles

Popular Categories