Here’s an exciting update from Instagram regarding a new feature in the works.
Easier collaboration on Instagram posts
If you want to add a collaborator to your Instagram posts, you must do so during the initial creation process. Adding a collaborator after publishing is not an option. However, you can now add collaborators on Reels, a feature introduced recently. This change has been well-received, and influencer marketing expert Lindsey Gamble has shared a helpful implementation guide.
But the ability to add a partner profile post-publishing has remained unavailable for regular feed posts and stories. Instagram is planning to change this.
Anticipated update from Instagram
Although this feature is unavailable, Instagram’s head, Adam Mosseri, has hinted at its upcoming release. His recent post suggests that this feature will soon be rolled out, enhancing the platform’s collaborative capabilities. This update is expected to provide significant benefits in terms of reach and engagement.
When you collaborate on a post, it appears in the feeds of both the creator and the collaborator, reaching a wider audience. These posts are also hosted on both users’ profiles. Furthermore, accounts that accept a collaboration invite can view all likes and comments on the post, offering valuable data insights.
Maximising your Instagram efforts
This new feature will provide another way to maximise your Instagram efforts. Collaborative posts are an excellent tool for expanding your reach and engagement. The upcoming update will make it easier to utilise this feature, allowing you to add collaborators even after a post has been published.
