Meta is gearing up to reveal its latest advertising tools and strategies at the IAB Newfronts event on May 2, 2024. The showcase will spotlight the company's advancements in artificial intelligence and the expanded utility of Reels.
Exploring new dimensions in digital advertising
At this year's Newfronts, themed “Forward, Faster,” Meta aims to deliver a compelling and informative session. The presentation will feature insights from Alvin Bowles, Vice President of the Global Business Group at Meta, and Adam Mosseri, Head of Instagram. They will discuss how Meta's powerful AI tools, vast reach, and vibrant creator ecosystem can drive business results across various objectives.
Innovative format and enriching conversations
For 2024, Meta's Newfronts presentation will adopt a late-night talk show format, complete with a live band, adding an element of entertainment to the proceedings. Highlighted discussions will include Bianca Bradford, Meta's Director and Head of Agency, and Jennifer “JJ” Healan, Vice President of US Marketing at McDonald's. They will delve into how McDonald's implemented a culture-first strategy on Reels that drove impressive results, offering valuable takeaways for other brands aiming to boost their digital advertising impact.
Live stream for approved attendees
Approved attendees will have the exclusive opportunity to tune into a live stream of Meta's Newfronts event on May 2, 2024. This format not only allows participants to experience Meta's cutting-edge digital advertising strategies firsthand but also provides a chance to network with industry leaders and glean insights from some of the most effective advertising campaigns leveraging Meta's new tools.
