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Meta to unveil the latest ad innovations at Newfronts 2024

Don’t miss Meta’s presentation at Newfronts 2024 on May 2, showcasing the future of digital advertising with AI innovations and successful strategies.

Meta is gearing up to reveal its latest advertising tools and strategies at the IAB Newfronts event on May 2, 2024. The showcase will spotlight the company's advancements in artificial intelligence and the expanded utility of .

Exploring new dimensions in digital advertising

At this year's Newfronts, themed “Forward, Faster,” Meta aims to deliver a compelling and informative session. The presentation will feature insights from Alvin Bowles, Vice President of the Global Business Group at Meta, and Adam Mosseri, Head of Instagram. They will discuss how Meta's powerful AI tools, vast reach, and vibrant creator ecosystem can drive business results across various objectives.

Innovative format and enriching conversations

For 2024, Meta's Newfronts presentation will adopt a late-night talk show format, complete with a live band, adding an element of entertainment to the proceedings. Highlighted discussions will include Bianca Bradford, Meta's Director and Head of Agency, and Jennifer “JJ” Healan, Vice President of US Marketing at McDonald's. They will delve into how McDonald's implemented a culture-first strategy on Reels that drove impressive results, offering valuable takeaways for other brands aiming to boost their digital impact.

Live stream for approved attendees

Approved attendees will have the exclusive opportunity to tune into a live stream of Meta's Newfronts event on May 2, 2024. This format not only allows participants to experience Meta's cutting-edge digital advertising strategies firsthand but also provides a chance to network with industry leaders and glean insights from some of the most effective advertising campaigns leveraging Meta's new tools.

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Emma Job
Emma Job
Emma is a freelance news editor at Tech Edition. With a decade's experience in content writing, she revels in both crafting and immersing herself in narratives. From tracking down viral trends to delving into the most recent news stories, her goal is to deliver insightful and timely content to her readers.

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