Sunday, 16 February 2025
29.9 C
Singapore
38.7 C
Thailand
26.3 C
Indonesia
27.6 C
Philippines

Microsoft Advertising enhances alert system for ad policy violations

Microsoft Advertising introduces faster email alerts for ad policy violations, providing detailed insights and suggesting an increase in non-compliance incidents.

Microsoft Advertising has revamped its policy violation alert mechanism to swiftly notify customers about non-compliant ads, keywords, or product offerings. This initiative is a part of Microsoft’s broader commitment to transparency and safety across its services.

Faster email notifications for policy violations

In a significant update, Microsoft has introduced a new system for emailing notifications about ad policy breaches. Advertisers will now receive prompt alerts, usually within 24 hours of an ad or ad component being rejected. These emails, bearing the subject line “Notice of Violation of Policy – Ad or Ad Component,” are designed to provide immediate information about the non-compliance.

Detailed insights into rejected content

The emails sent by Microsoft will detail the specific accounts under a Manager Customer Account that have faced rejections. For product offers, they will also address technical issues that have prevented the offers from being displayed. By clicking the Microsoft Advertising Campaign link included in these emails, recipients can log into the campaign interface, navigate to the relevant account(s), and view detailed reasons for the disapprovals.

Advertisers who decide not to modify disallowed content need not take any action. However, those wishing to have their content reconsidered must edit it to comply with Microsoft’s policies and then request an appeal.

Common reasons for ad rejections

Microsoft has highlighted several frequent reasons for ad rejections. These include misleading product claims, inappropriate content, counterfeit goods, and promotions related to gambling or alcohol. While stricter policies reduce these violations, they could also potentially restrict advertising capabilities in some areas.

Increased notifications: A sign of more violations?

Introducing more frequent email alerts hints at a possible rise in policy violations within Microsoft’s advertising network. While specific details are not provided, this increase in alerts is likely part of a more stringent approval process intended to identify and address violations more effectively.

Hot this week

OpenAI CEO proposes ‘compute budget’ to widen AI access

OpenAI CEO Sam Altman warns AI’s benefits may not be shared equally and suggests a 'compute budget' to improve access while addressing AGI concerns.

Survey highlights parents’ concerns over teenagers’ use of AI in Singapore

Survey reveals that AI is deeply embedded in teenagers’ daily routines in Singapore, but parents worry about risks like AI dependency and misinformation.

AMD and CEA join forces to advance AI computing

AMD partners with France’s CEA to develop next-generation AI computing architectures, focusing on energy-efficient systems and international collaboration.

Smart Nation evolution and Singapore’s next chapter in digital transformation

Singapore's Smart Nation initiative advances into its next phase, focusing on AI, cybersecurity, and inclusivity to set global standards for digital innovation.

Xiaomi 15 Ultra leaks reveal Leica-inspired design and powerful camera system

Leaks reveal Xiaomi’s 15 Ultra will feature a Leica-inspired design and a powerful camera system, including a 200MP periscope lens.