Microsoft Advertising has revamped its policy violation alert mechanism to swiftly notify customers about non-compliant ads, keywords, or product offerings. This initiative is a part of Microsoft's broader commitment to transparency and safety across its services.
Faster email notifications for policy violations
In a significant update, Microsoft has introduced a new system for emailing notifications about ad policy breaches. Advertisers will now receive prompt alerts, usually within 24 hours of an ad or ad component being rejected. These emails, bearing the subject line “Notice of Violation of Policy – Ad or Ad Component,” are designed to provide immediate information about the non-compliance.
Detailed insights into rejected content
The emails sent by Microsoft will detail the specific accounts under a Manager Customer Account that have faced rejections. For product offers, they will also address technical issues that have prevented the offers from being displayed. By clicking the Microsoft Advertising Campaign link included in these emails, recipients can log into the campaign interface, navigate to the relevant account(s), and view detailed reasons for the disapprovals.
Advertisers who decide not to modify disallowed content need not take any action. However, those wishing to have their content reconsidered must edit it to comply with Microsoft's policies and then request an appeal.
Common reasons for ad rejections
Microsoft has highlighted several frequent reasons for ad rejections. These include misleading product claims, inappropriate content, counterfeit goods, and promotions related to gambling or alcohol. While stricter policies reduce these violations, they could also potentially restrict advertising capabilities in some areas.
Increased notifications: A sign of more violations?
Introducing more frequent email alerts hints at a possible rise in policy violations within Microsoft's advertising network. While specific details are not provided, this increase in alerts is likely part of a more stringent approval process intended to identify and address violations more effectively.