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New investment drives expansion and super app development for underserved communities

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Capital C Corporation, a fintech company focused on inclusive financial services, has announced a 7-figure pre-seed funding investment led by Phillip Private Equity and Azure Capital, joined by several high-net-worth individuals. This funding will help Capital C expand into additional Southeast Asian markets and develop an integrated “super app” tailored for the region’s unbanked and underserved communities.

The funding will support Capital C’s goal to reach areas with limited access to traditional banking services, particularly in Indonesia, the Philippines, Vietnam, Malaysia, and Thailand. World Bank estimates show that over 80 per cent of the population in Indonesia, the Philippines, and Vietnam, as well as around 30 per cent in Malaysia and Thailand, are unbanked, despite widespread internet access. In Singapore, while only 2 per cent of the population is unbanked, nearly 38 per cent remain underserved, underscoring the need for more inclusive financial solutions even in highly developed markets.

Capital C’s super app to simplify access to credit

The funding will be channelled into the development of a “super app” that consolidates Capital C’s range of financial services. This app will offer digital microfinancing, personal and business loans, ‘buy now, pay later’ options, and hire purchase solutions. By providing these services through one platform, Capital C aims to simplify access to essential financial tools, ensuring those with limited or no credit history have reliable options.

Jeames Cheow, Chief Executive Officer of Capital C, shared: “This fresh wave of funding reflects the immense value of uplifting and empowering financially underserved communities in Southeast Asia, many of whom have fallen through the gaps left behind by traditional financing systems. Our mission is to democratise access to the financial tools and opportunities that they rightfully deserve — all while setting a bold new benchmark for inclusive finance.”

As part of its strategy, Capital C is enhancing its lending process with a fast, user-friendly loan application experience. It has developed a sophisticated credit scoring model, built on years of experience, which allows for efficient loan approvals and tailored credit options. Capital C is also creating debit and credit card solutions designed for those new to credit, helping users establish a solid financial foundation.

Growing a community for financial empowerment

Capital C’s approach includes fostering a supportive community where customers can connect, share knowledge, and access resources to help grow their businesses. With these initiatives, Capital C is positioning itself as a fintech leader, committed to supporting customers on their financial journeys and building lasting relationships.

Ms. Sng, Chief Investment Officer at Phillip Private Equity, commented on the strategic investment: “We chose to support Capital C Corporation due to their innovative approach to expanding financial access. We appreciate their focus on reaching underserved communities and look forward to seeing their impact in advancing financial inclusivity.”

Capital C’s commitment to financial inclusion has earned it several industry awards, including the Singapore Prestige Brand Award and Singapore Entrepreneur of the Year. It also holds key certifications like the Singapore Fintech Cert and the Singapore Quality Class Certification, affirming its commitment to high standards and sustainable practices.

Headquartered in Singapore, Capital C has established its presence in the Philippines under the Crawfort brand. With this new funding, Capital C aims to expand its fintech solutions throughout the region, helping bridge the financial gap and fostering sustainable growth for small businesses and communities.

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