OPPO has unveiled its latest flagship range, the Find X9 Series, marking a new chapter in its push into the global premium smartphone market. The launch comes as the company’s global user base surpasses 740 million, reflecting its growth and strong appeal among younger consumers driven by user-centric innovation.
Designed for a new generation of users
According to Ling Liu, Overseas Chief Marketing Officer at OPPO, the brand is evolving with a clear focus on meeting the expectations of younger users. “The new generation is defining the future of premium smartphones — they seek a complete experience that integrates imaging, AI, battery life, and connectivity,” said Liu. “With Find X9 Series, OPPO aims to lead the new era of mobile imaging and set a new benchmark for camera flagships, marking a new chapter in our premium smartphone and innovation journey.”
The launch aligns with OPPO’s strong performance in the high-end segment. Counterpoint Research reported a 14% year-on-year increase in the brand’s average selling price in the second quarter of 2025 — the fastest growth among leading smartphone makers. This surge highlights OPPO’s success in creating products that meet the evolving demands of global consumers.
Innovation in imaging and AI
The Find X9 Series builds on OPPO’s strategy of combining advanced imaging technology with seamless performance. The flagship Find X9 Pro features a 200MP Hasselblad Telephoto camera designed to capture ultra-clear shots in a variety of conditions, from dimly lit concert venues to bright urban settings. This setup allows users to document moments with professional precision and clarity.
Running on ColorOS 16, the series introduces new AI-powered tools such as AI Portrait Glow, which adjusts lighting to create natural, professional-quality portraits, and AI Mind Space, which helps users capture and organise creative ideas. OPPO has also strengthened privacy features to ensure user data remains secure while maintaining smooth performance across daily tasks and creative applications.
By combining imaging excellence, battery efficiency, and cross-device connectivity, the Find X9 Series transforms the smartphone into what OPPO describes as a “content studio” — a versatile tool for creators and everyday users alike.
Expanding user experience beyond devices
OPPO’s approach extends beyond hardware innovation. The company has redesigned its retail strategy to deliver more engaging and personalised in-store experiences. Its retail outlets now feature immersive displays and tailored services that allow users to connect more directly with the brand. Meanwhile, OPPO continues to strengthen its online presence through global e-commerce platforms, including TikTok storefronts and livestream shopping, creating a unified customer journey from discovery to purchase.
The company’s “Make Your Moment” brand philosophy also extends into its partnerships. As the Official Smartphone Product Partner of the UEFA Champions League, OPPO brings its imaging technology to sports fans worldwide. Through its ongoing collaboration with Discovery, the “Every Culture Finds Its Stage” campaign highlights performances in countries such as Spain, Mexico, and Thailand, encouraging creators globally to capture and share their cultural stories using OPPO devices.
This collaborative spirit is embodied by OPPO Creation Ambassador Ollie, who shares product experiences and cultural narratives through the brand’s platforms. Meanwhile, the OPPO Photography Awards 2025 continues to celebrate creativity, having already received more than 15.4 million submissions from 78 countries. The competition remains open until 20 November for creators to submit their entries.
Guided by a user-first strategy, OPPO continues to refine its premium offerings through technological innovation and deep market understanding. The Find X9 Series represents not only an evolution in OPPO’s smartphone design but also a reaffirmation of its commitment to delivering richer, more connected experiences for users worldwide.
