In this digital age, your small business website should be at the center of your big marketing plan. It can market your company, attract new leads and, in most cases, bring in more sales and revenues in the long run.
With a limited budget and not much resources for marketing and advertising, small businesses must leverage on every opportunity to increase exposure and improve their brand’s online visibility.
Unfortunately, many small businesses go about building their websites the wrong way. They tend to design their sites as a static and boring old online brochure. The truth is your website should be treated as an asset and one which has a great potential to attract clients and help your business grow. Investing in designing and developing a high-quality, well-functioning website is an absolute must in today’s business world.
Chris Ducker puts up this checklist intended to assist small business owners. It outlines the must-have elements for your website so you can ensure it is looking great with the best chance of succeeding online.