Marketers have widely used video marketing and chosen it unanimously as one of the rising stars in the digital marketing arena. Sure blog posts like this one can be extremely useful, but countless of studies have shown that people prefer to view videos than to read texts because it is visually engaging and easy to consume. This rise in popularity is also thanks to the power of social integration, as well as, investments by Internet giants. Video marketing is taking up an important role in the marketing plans of major brands that wish to connect with consumers, engage with them and convert them into paying customers.
Here are a few examples of awesome marketing videos that rocked my world in 2015:
Night Delivery Unit Scene by NIVEA Sg
With a tint of humour, NIVEA cleverly created this sequel to the movie of “Ah Boys to Men”, and brought their marketing message across to their target audience. The result was amazing as this video was shared multiple times on the local social media.
Shhh..don’t tell anyone by Expedia SEA
Wang Weiliang (王伟良) is an artiste under FLY Entertainment, and he is well known for his sense of humour. Similarly to the NIVEA ads, Expedia made use of this unique selling point and created this wacky advertising video that can be easily remembered by all Singaporeans. When we all think of this yellow luggage, we would think of Expedia.
It’s A Long Day by WATSONS
Watsons Malaysia worked with Joyce Chu (四葉草) ,who is a famous YouTube celebrity, on this new marketing video. Utilizing her talent in singing, they created a wonderful music video that took place at Watsons. Till date, this video has received more than 2.5 million views.
PepsiCo Bring Happiness Home 2016: The Monkey King Family
As this year is the year of monkey, PepsiCo made this video with Zhang Jinlai, more often known as Liu Xiao Ling Tong, who was a well-known household name in China due to his starring role as the Monkey King (Sun Wukong) in the 1986 television series Journey to the West. This collaboration of PepsiCo with Zhang Jinlai talked about the story of him in the Journey to the West and the value that the television series has brought to generations of Chinese. This also co-relates to the value proposition of PepsiCo.
28/04/19: Updated YouTube video